How much time should I budget?

About 3 hours total, a working session and a review call. We do the heavy lifting.

What if I only want the roadmap, not the build?

That's the Campaign Repositioning Sprint. Ship it yourself, or upgrade to Done-For-You later.

Do you interview my customers?

Optional. We can mine your call recordings, reviews, and won/lost notes instead.

B2B teams spending $20K+/mo on ads whose demos aren't converting.

Book a 30-minute call. We'll tell you straight if it's a fit.

Where PermitFlow's ads lose the buyer

PermitFlow is running 18 live ads on LinkedIn and Google. Their average fit to their own ideal buyer is 5.5 out of 10, and 15 ads need fixing. Each ad below is one of PermitFlow’s real live creatives, read straight from the ad libraries.

PermitFlow’s live ads, scored against their buyer

Built for Contractors - AI-Powered Permit Management, scored 6/10 against PermitFlow’s ideal buyer. Clear ICP signal and pain match, but value stays categorical with no specific outcome or proof.
Simplify Permit Process, scored 4/10 against PermitFlow’s ideal buyer. Pain is named but the value proposition stops at 'we simplify approvals' with no outcome, proof, or CTA.
Krum - Permit Processing Service - Rapid Permit Service, scored 5/10 against PermitFlow’s ideal buyer. Localized geo token adds relevance but the body is generic.
Permitting Made Simple - Construction Permit Help, scored 4/10 against PermitFlow’s ideal buyer. Consumer-level permit examples (door, fence, window) miss the high-volume contractor ICP entirely.
No more missed deadlines. Avoid delays with PermitFlow., scored 5/10 against PermitFlow’s ideal buyer. Pain is real but 'improve turnaround' is vague and 'Contact Us' is a cold, low-intent CTA for a display ad.
San Diego Permit Expediters | Guide for Developers & Builders, scored 6/10 against PermitFlow’s ideal buyer. Geo and buyer targeting are sharp but 'PermitFlow solves...' truncates before delivering the actual value.
Building Permit System - Built for Trade Contractors, scored 7/10 against PermitFlow’s ideal buyer. Strong ICP signal and AI automation hook, with social proof snippet, but no specific outcome or hard CTA.
Roofing Permit Help, scored 6/10 against PermitFlow’s ideal buyer. Segment targeting and busywork line are solid but no outcome number or specific offer weakens conversion pull.
Faster Permit Approvals - Fast Permit Filing - Speed Up Submissions, scored 5/10 against PermitFlow’s ideal buyer. Headline repeats the same idea three times.
Faster Permit Approvals - Fast Permit Filing - Try PermitFlow Now, scored 6/10 against PermitFlow’s ideal buyer. 'Try PermitFlow Now' is the strongest CTA in the set but the body still lacks a specific outcome or proof.
Permit Services for You - Rapid Permit Service - Start Now with..., scored 6/10 against PermitFlow’s ideal buyer. 'High-Volume Contractors' and feature list hit the ICP but no outcome number and headline is generic.
Your Guide to Houston Building Permits, scored 6/10 against PermitFlow’s ideal buyer. Solid local search capture but purely informational, no outcome or CTA to convert the ready buyer.
Building Permits Solution Management, scored 5/10 against PermitFlow’s ideal buyer. Keyword-stuffed headline and generic delay claim with no specific outcome or proof to earn the click.
Permitting Solution Permits Software, scored 3/10 against PermitFlow’s ideal buyer. Headline is the domain name repeated, body is a feature list with no outcome or clear CTA.
Permitflow Phone Number, scored 5/10 against PermitFlow’s ideal buyer. Branded navigational query well served by sitelinks, but the main headline is a bare brand lookup with no value hook.
Real-Time Permit Tracking Fast Filing, scored 7/10 against PermitFlow’s ideal buyer. Pain-led hook and two concrete capabilities land well for a high-intent search, though no proof or number sharpens the claim.
Solar Permit Guide Requirements Checklist, scored 7/10 against PermitFlow’s ideal buyer. Tight segment targeting and a comprehensive guide promise match the solar installer query well, bridging to PermitFlow's core service.
Permit Processing Service, scored 6/10 against PermitFlow’s ideal buyer. Relevant headline and contractor framing are solid, losing the value claim and CTA.

See PermitFlow’s full live-ad board on AdRoast. Every creative scored against their ICP, with the exact fix for each.

Learn the method behind these scores: the AdRoast guides cover how to audit your ads against your ICP and why clicks do not turn into pipeline.