Where Perceptyx's ads lose the buyer

Perceptyx is running 3 live ads on LinkedIn and Google. Their average fit to their own ideal buyer is 6.7 out of 10, and 2 ads need fixing. Each ad below is one of Perceptyx’s real live creatives, read straight from the ad libraries.

Perceptyx’s live ads, scored against their buyer

• Feedback Is Everywhere. Acting On It Is Rare., scored 8/10 against Perceptyx’s ideal buyer. Headline nails the exact ICP pain.
• The Infinity Loop: A Framework for Building Workforce Capability, scored 6/10 against Perceptyx’s ideal buyer. Framework framing is intriguing but abstract, no pain hook or proof to compel a cold CHRO to download.
• The Infinity Loop: A Framework for Building Workforce Capability, scored 6/10 against Perceptyx’s ideal buyer. Framework framing is intriguing but abstract, no pain hook or proof to compel a cold CHRO to download.

See Perceptyx’s full live-ad board on AdRoast. Every creative scored against their ICP, with the exact fix for each.

Learn the method behind these scores: the AdRoast guides cover how to audit your ads against your ICP and why clicks do not turn into pipeline.