How much time should I budget?

About 3 hours total, a working session and a review call. We do the heavy lifting.

What if I only want the roadmap, not the build?

That's the Campaign Repositioning Sprint. Ship it yourself, or upgrade to Done-For-You later.

Do you interview my customers?

Optional. We can mine your call recordings, reviews, and won/lost notes instead.

B2B teams spending $20K+/mo on ads whose demos aren't converting.

Book a 30-minute call. We'll tell you straight if it's a fit.

Where Pentera's ads lose the buyer

Pentera is running 17 live ads on LinkedIn and Google. Their average fit to their own ideal buyer is 6.4 out of 10, and 1 ad needs fixing. Each ad below is one of Pentera’s real live creatives, read straight from the ad libraries.

Pentera’s live ads, scored against their buyer

Respect to Anthropic for how they're handling this - responsible disclosure, Pro, scored 5/10 against Pentera’s ideal buyer. Thought-leadership commentary on Anthropic disclosure, no product hook or buyer outcome.
Secure your spot now 👇🏻, scored 6/10 against Pentera’s ideal buyer. Event invite lands well with Infosec Europe attendees but offers no product reason to show up.
“Don’t trust Anthropic with your cybersecurity problems. It is far more complex , scored 3/10 against Pentera’s ideal buyer. Celebrity photo with no security offer buried under a truncated AI hot take.
Download Now 👇, scored 7/10 against Pentera’s ideal buyer. Gartner authority and AEV framework map directly to CISO and red team buyers, but the headline is a throwaway CTA.
Download now 👇, scored 7/10 against Pentera’s ideal buyer. Specific cloud risk angle with a named CISO playbook and clear CTA lands well for the ICP.
AI-Driven Vuln Testing Ownership Mapping, scored 7/10 against Pentera’s ideal buyer. Specific outcome of mapping validated exposure to owners speaks directly to enterprise security ops pain.
Continuous Auto Remediation 5x Faster, scored 7/10 against Pentera’s ideal buyer. Quantified speed claim and enterprise scope are on-target.
Highest-Rated Auto Pentesting Number One, scored 8/10 against Pentera’s ideal buyer. Peer-validated social proof anchored to security leaders matches the ICP and the demo sitelink closes the loop.
Real Auto Pentesting Not Hype, scored 6/10 against Pentera’s ideal buyer. Contrarian framing is credible but vague without a proof point or differentiating metric to back it up.
Automated Penetration Testing Single Day, scored 6/10 against Pentera’s ideal buyer. Single-day claim is a concrete differentiator but agentless and the demo ask are buried in generic body copy.
Scale Up Your Pentesting, scored 6/10 against Pentera’s ideal buyer. Relevant category and CTA but body copy is generic with no proof or outcome specifics.
Key to Security Validation, scored 6/10 against Pentera’s ideal buyer. Social proof claim of '1000s of pros' helps but headline is vague and sitelinks are generic.
Security Validation Demo CTA, scored 7/10 against Pentera’s ideal buyer. '1000s of security pros' proof plus a direct demo CTA makes this the strongest of the validation variants.
Pentera vs XM Cyber Comparison, scored 7/10 against Pentera’s ideal buyer. Competitor comparison headline targets active evaluators, but sitelinks include irrelevant hiring and Cybertoons links.
Automated Security Validation Pentesting, scored 7/10 against Pentera’s ideal buyer. Dual headline terms match high-intent queries well, but body copy trails off with a vague tagline.
No Agents 100 Percent Automatic, scored 8/10 against Pentera’s ideal buyer. Specific differentiators, no agents and fully automatic, directly address red team and CISO deployment concerns.
Request a Demo Pentera, scored 6/10 against Pentera’s ideal buyer. Headline is the CTA itself with no hook, leaving the value proposition entirely to one thin body line.

See Pentera’s full live-ad board on AdRoast. Every creative scored against their ICP, with the exact fix for each.

Learn the method behind these scores: the AdRoast guides cover how to audit your ads against your ICP and why clicks do not turn into pipeline.