How much time should I budget?

About 3 hours total, a working session and a review call. We do the heavy lifting.

What if I only want the roadmap, not the build?

That's the Campaign Repositioning Sprint. Ship it yourself, or upgrade to Done-For-You later.

Do you interview my customers?

Optional. We can mine your call recordings, reviews, and won/lost notes instead.

B2B teams spending $20K+/mo on ads whose demos aren't converting.

Book a 30-minute call. We'll tell you straight if it's a fit.

Where Pendo's ads lose the buyer

Pendo is running 16 live ads on LinkedIn and Google. Their average fit to their own ideal buyer is 7 out of 10, and 5 ads need fixing. Each ad below is one of Pendo’s real live creatives, read straight from the ad libraries.

Pendo’s live ads, scored against their buyer

The state of the agent: Exclusive virtual event | Pendo.io, scored 6/10 against Pendo’s ideal buyer. Named speakers from Atlassian and Teachable add credibility, but event format limits immediate demand capture.
The context your support agent's been missing, scored 7/10 against Pendo’s ideal buyer. Concrete scenario on the creative makes the behavioral-context gap tangible for AI-deploying product teams.
The context your support agent's been missing, scored 8/10 against Pendo’s ideal buyer. Frames the missing behavioral layer for any AI agent stack, hitting the core pain of flying blind with precision.
Here's to the end of annoying, unhelpful AI agents., scored 8/10 against Pendo’s ideal buyer. Concrete onboarding-drop-off scenario makes the context-gap pain visceral and immediately recognizable.
The context that makes agents actually helpful., scored 7/10 against Pendo’s ideal buyer. Punchy provocation lands well but stops short of showing what Pendo specifically delivers.
Here's to the end of annoying, unhelpful AI agents., scored 7/10 against Pendo’s ideal buyer. Humorous absurd-agent scenario dramatizes the context-gap pain clearly, though no proof or CTA follows.
Build fast. Build what lasts., scored 6/10 against Pendo’s ideal buyer. Broad AI-era positioning resonates with builders but 'product context' stays abstract with no proof or offer.
The best builders in the AI era choose Pendo, scored 8/10 against Pendo’s ideal buyer. Named logos and a hard stat (ADP 71% faster roadmap decisions) give cold-feed proof that earns the click.
Here's to the end of annoying, unhelpful AI agents., scored 7/10 against Pendo’s ideal buyer. Absurd export-fail scenario is relatable for CS teams but the body copy CS angle narrows ICP fit slightly.
Proactive, personalized conversations. Proven results., scored 8/10 against Pendo’s ideal buyer. Massive scale proof anchors agent analytics claim, but headline and body copy don't fully align with the creative's stronger hook.
Over the past 2.5 years, we have been on a methodical journey of innovating for , scored 6/10 against Pendo’s ideal buyer. Event ad with credible speakers targets the right buyer but asks for time commitment with no clear outcome promise.
The context that makes your agents smarter, scored 6/10 against Pendo’s ideal buyer. Workflow-friction angle is relevant but the blank product panel kills the concrete proof this buyer needs.
Context for every agent you build or buy, scored 8/10 against Pendo’s ideal buyer. Named AI platforms plus the missing-context pain lands precisely on the AI-agent builder sweet spot.
User Experience Analytics, User Behavior Analytics, scored 7/10 against Pendo’s ideal buyer. Query-matched headline and retention outcome speak directly to the searching buyer, sitelinks add depth.
Know how your software is really used, scored 6/10 against Pendo’s ideal buyer. Honest core value prop with a demo CTA, but no specific outcome or differentiator to beat generic competitors.
Track and improve NPS with automated in-app surveys, scored 7/10 against Pendo’s ideal buyer. Specific use case plus AI-driven angle and demo CTA targets a real CS and PM pain point clearly.

See Pendo’s full live-ad board on AdRoast. Every creative scored against their ICP, with the exact fix for each.

Learn the method behind these scores: the AdRoast guides cover how to audit your ads against your ICP and why clicks do not turn into pipeline.