How much time should I budget?

About 3 hours total, a working session and a review call. We do the heavy lifting.

What if I only want the roadmap, not the build?

That's the Campaign Repositioning Sprint. Ship it yourself, or upgrade to Done-For-You later.

Do you interview my customers?

Optional. We can mine your call recordings, reviews, and won/lost notes instead.

B2B teams spending $20K+/mo on ads whose demos aren't converting.

Book a 30-minute call. We'll tell you straight if it's a fit.

Where Payhawk's ads lose the buyer

Payhawk is running 18 live ads on LinkedIn and Google. Their average fit to their own ideal buyer is 7.2 out of 10, and 3 ads need fixing. Each ad below is one of Payhawk’s real live creatives, read straight from the ad libraries.

Payhawk’s live ads, scored against their buyer

Spot odd spend quickly, not at close, scored 8/10 against Payhawk’s ideal buyer. Sharp pain hook targeting month-end close anxiety, but no proof or CTA to convert.
Is five days to close normal? Is your card programme behind companies your size?, scored 8/10 against Payhawk’s ideal buyer. Direct role call-out and benchmarking angle hit the financial controller's core anxiety precisely.
Working on Payhawk 's ERP integrations, I see the same pattern showing up in alm, scored 7/10 against Payhawk’s ideal buyer. Hyper-specific SAP S/4HANA real-time sync promise nails the ERP integration pain for the right buyer.
Coding errors caught after approval. Manual reconciliation at month-end. Correct, scored 8/10 against Payhawk’s ideal buyer. Real-time SAP card sync is a sharp, specific ICP hook, but webinar format limits immediate demand capture.
What happens when a hawk meets Spanish guitar? 🦅🎸 Finance starts to move on it, scored 5/10 against Payhawk’s ideal buyer. Brand / culture post, not a demand-gen ad; judge it on brand lift, not buyer fit.
A prompt does a task. A playbook does the job. Ask for the month-end close and P, scored 7/10 against Payhawk’s ideal buyer. AI agent automating month-end close is a compelling ICP pain point, but 'MCP' jargon may lose the finance buyer.
Live sync with Pennylane, Odoo, SAP and more, scored 8/10 against Payhawk’s ideal buyer. Multi-entity eInvoicing with named ERP integrations hits the fragmented-stack pain precisely for the right buyer.
Which budgets will breach by period end? Your Agent already knows. Ask for the b, scored 7/10 against Payhawk’s ideal buyer. Predictive budget breach framing is a strong CFO pain hook, copy delivers a clear outcome.
See the overspend before it happens, scored 8/10 against Payhawk’s ideal buyer. Proactive budget burn forecast framed as an AI agent query lands squarely on the CFO's control anxiety.
Get last month's odd spend explained, not just flagged, scored 8/10 against Payhawk’s ideal buyer. Conversational AI prompt framing of a real finance pain, spikes and duplicates explained, is highly resonant for the ICP.
Live sync with Pennylane, Odoo, SAP and more, scored 7/10 against Payhawk’s ideal buyer. Month-end close pain tied to eInvoicing compliance is on-ICP.
Stop chasing receipts at month end, scored 8/10 against Payhawk’s ideal buyer. Sharp pain hook and AI agent mechanic land well, but no proof or outcome metric to seal it.
Une intégration réussie, ce n’est pas seulement faire circuler les données. C’es, scored 6/10 against Payhawk’s ideal buyer. Bidirectional sync benefit is concrete but webinar format and Pennylane niche limit broader ICP pull.
¿Trabajas con SAP S/4HANA? Entonces esto te sonará: errores de codificación que , scored 7/10 against Payhawk’s ideal buyer. Crisp two-system promise nails the SAP-user pain point with named speakers adding credibility.
Live sync with Pennylane, Odoo, SAP and more, scored 8/10 against Payhawk’s ideal buyer. Multi-entity, multi-country pain nailed in five words with visual proof of country coverage.
En casi todos los equipos financieros con los que hablo en mi día a día en Payha, scored 7/10 against Payhawk’s ideal buyer. Provocative SAP pain framing resonates with finance leaders, though no outcome or CTA beyond the webinar.
DafTech 2026 : Payhawk et Pennylane, la finance des PME connectée | Payhawk, scored 5/10 against Payhawk’s ideal buyer. Event recap post, not a demand-gen ad; judge it on brand lift, not buyer fit.
A lot of ERP integrations lean on a third-party middleware layer. That means ano, scored 8/10 against Payhawk’s ideal buyer. Technically precise hook targets SAP S/4HANA buyers who know middleware pain, with engineering credibility on the panel.

See Payhawk’s full live-ad board on AdRoast. Every creative scored against their ICP, with the exact fix for each.

Learn the method behind these scores: the AdRoast guides cover how to audit your ads against your ICP and why clicks do not turn into pipeline.