How much time should I budget?

About 3 hours total, a working session and a review call. We do the heavy lifting.

What if I only want the roadmap, not the build?

That's the Campaign Repositioning Sprint. Ship it yourself, or upgrade to Done-For-You later.

Do you interview my customers?

Optional. We can mine your call recordings, reviews, and won/lost notes instead.

B2B teams spending $20K+/mo on ads whose demos aren't converting.

Book a 30-minute call. We'll tell you straight if it's a fit.

Where PayDo's ads lose the buyer

PayDo is running 18 live ads on LinkedIn and Google. Their average fit to their own ideal buyer is 6.7 out of 10, and 8 ads need fixing. Each ad below is one of PayDo’s real live creatives, read straight from the ad libraries.

PayDo’s live ads, scored against their buyer

Every month there's a Friday that goes entirely to payouts. Client money lands i, scored 7/10 against PayDo’s ideal buyer. Vivid cross-border payout scenario lands well.
See how it works, scored 6/10 against PayDo’s ideal buyer. Affiliate-vertical hook is clever but narrows ICP and the body CTA is cut before the offer lands.
Business payments for advertisers, scored 7/10 against PayDo’s ideal buyer. Creative names the exact three pain points the ICP juggles, but body copy adds little beyond the visual.
‼️ Read this before your provider or bank reads you an account termination notic, scored 8/10 against PayDo’s ideal buyer. Fear-based hook targets the exact pain of sudden account termination, highly relevant to cross-border SME operators.
Your business account, open within a week, scored 7/10 against PayDo’s ideal buyer. Speed contrast against slow banks lands well, but body narrows to IT companies only, limiting broader ICP reach.
Pay contractors worldwide from one account, scored 8/10 against PayDo’s ideal buyer. Specific multi-country pain plus '59+ currencies' proof makes a compelling case for cross-border operators.
Business IBAN in 3–5 business days, scored 9/10 against PayDo’s ideal buyer. Pinpoints the exact IBAN gap blocking invoice collection, with a concrete 3-5 day delivery promise as proof.
Business account for IT companies. Live in 3–5 days, scored 6/10 against PayDo’s ideal buyer. Question hook and speed claim are solid but the creative lacks any differentiator beyond the timeline.
SEPA and SWIFT in one business account, scored 9/10 against PayDo’s ideal buyer. Names the exact dual-rail pain cross-border SMEs live with and resolves it in four words with 'Yes. From day one.'.
Onboard in 3-5 days, scored 5/10 against PayDo’s ideal buyer. Creative copy is cryptic without context, and the body's feature list lacks a specific pain hook to anchor the offer.
Business payments for advertisers, scored 6/10 against PayDo’s ideal buyer. Advertiser-vertical framing is a smart niche move but the creative's 'Looks unusual to them' copy is too cryptic to convert cold.
❓Ask your team who's paying for that design tool right now. Someone will go chec, scored 5/10 against PayDo’s ideal buyer. Agency spend angle is adjacent to ICP but misses the core cross-border payments pain.
Open a business account in 3–5 business days, scored 8/10 against PayDo’s ideal buyer. Direct speed contrast vs banks lands squarely on the ICP's biggest frustration.
Business cards for your whole team, scored 6/10 against PayDo’s ideal buyer. Team card feature is real but sidesteps the cross-border and multi-currency pain the ICP cares most about.
PayDo Merchant Services Business Payment Experts, scored 6/10 against PayDo’s ideal buyer. SWIFT and SEPA signals are on-ICP but 'no headaches' is vague and the offer is thin.
Personal Cards PayDo, scored 3/10 against PayDo’s ideal buyer. Personal cards with ATM access targets consumers, not the B2B finance and ops buyers in the ICP.
350+ Payment Methods Payment Solutions, scored 7/10 against PayDo’s ideal buyer. Specific method count and SWIFT/SEPA credentials speak directly to cross-border merchants, though iGaming narrows reach.
Instant Customer Verification Multicurrency Support, scored 7/10 against PayDo’s ideal buyer. Multicurrency IBANs and mass payments hit the ICP's core needs, but the headline pairing feels disjointed.

See PayDo’s full live-ad board on AdRoast. Every creative scored against their ICP, with the exact fix for each.

Learn the method behind these scores: the AdRoast guides cover how to audit your ads against your ICP and why clicks do not turn into pipeline.