How much time should I budget?

About 3 hours total, a working session and a review call. We do the heavy lifting.

What if I only want the roadmap, not the build?

That's the Campaign Repositioning Sprint. Ship it yourself, or upgrade to Done-For-You later.

Do you interview my customers?

Optional. We can mine your call recordings, reviews, and won/lost notes instead.

B2B teams spending $20K+/mo on ads whose demos aren't converting.

Book a 30-minute call. We'll tell you straight if it's a fit.

Where Payabli's ads lose the buyer

Payabli is running 12 live ads on LinkedIn and Google. Their average fit to their own ideal buyer is 5.6 out of 10, and 6 ads need fixing. Each ad below is one of Payabli’s real live creatives, read straight from the ad libraries.

Payabli’s live ads, scored against their buyer

Make your money flow with payabl., scored 2/10 against Payabli’s ideal buyer. Targets SMB merchants and restaurants, not platform builders embedding payments for sub-merchants.
Your Volume. Your Pricing. Your Platform., scored 8/10 against Payabli’s ideal buyer. Hits a named ICP vertical with a specific pricing pain that platform builders actually feel.
Make your money flow with payabl., scored 2/10 against Payabli’s ideal buyer. POS terminal imagery and SMB framing signal direct merchant payments, not embedded platform infrastructure.
Make your money flow with payabl., scored 3/10 against Payabli’s ideal buyer. Generic flexibility claim with no embedded-payments angle misses the platform ICP entirely.
Make your money flow with payabl., scored 2/10 against Payabli’s ideal buyer. Restaurant and festival imagery signals SMB merchant, the opposite of the vertical SaaS platform buyer.
☕ Cafecito Talks: a finance leader’s take on AI and enterprise value “AI doesn’t, scored 6/10 against Payabli’s ideal buyer. Embedded-payments angle and AI moat framing are on-ICP but gated behind a thought-leadership format with no direct offer.
Make your money flow with payabl., scored 3/10 against Payabli’s ideal buyer. Broad flexibility tagline with multi-currency detail still reads as a merchant offer, not an embedded-payments platform pitch.
Purpose Built For Field Services Platforms, scored 8/10 against Payabli’s ideal buyer. Vertical-specific migration promise with zero-downtime proof directly addresses the switching fear of a field-services platform buyer.
Your software customers already pay vendors every week. The question is whether , scored 8/10 against Payabli’s ideal buyer. Sharp pay-out revenue hook aimed squarely at vertical SaaS platform owners leaving money on the table.
Earn On Every Dollar Your Contractors Send, scored 8/10 against Payabli’s ideal buyer. Field services segment nailed with Pay In plus Pay Out framing, but CTA is generic and proof is absent.
Most vertical SaaS platforms solve for one embedded payments pillar. The best on, scored 9/10 against Payabli’s ideal buyer. Exact ICP language, all three pillars named, intelligence layer called out, carousel invites deeper engagement.
Most vertical SaaS platforms start with integrated payments because it's the fas, scored 8/10 against Payabli’s ideal buyer. High-relevance education hook on the revenue gap lands well for vertical SaaS buyers already considering payments.

See Payabli’s full live-ad board on AdRoast. Every creative scored against their ICP, with the exact fix for each.

Learn the method behind these scores: the AdRoast guides cover how to audit your ads against your ICP and why clicks do not turn into pipeline.