How much time should I budget?

About 3 hours total, a working session and a review call. We do the heavy lifting.

What if I only want the roadmap, not the build?

That's the Campaign Repositioning Sprint. Ship it yourself, or upgrade to Done-For-You later.

Do you interview my customers?

Optional. We can mine your call recordings, reviews, and won/lost notes instead.

B2B teams spending $20K+/mo on ads whose demos aren't converting.

Book a 30-minute call. We'll tell you straight if it's a fit.

Where Paradox's ads lose the buyer

Paradox is running 16 live ads on LinkedIn and Google. Their average fit to their own ideal buyer is 5.7 out of 10, and 13 ads need fixing. Each ad below is one of Paradox’s real live creatives, read straight from the ad libraries.

Paradox’s live ads, scored against their buyer

AI's biggest impact on recruiting is happening in frontline hiring. Hands down. , scored 8/10 against Paradox’s ideal buyer. Sharp ICP hook naming frontline hiring plus Workday integration signal earns the click.
The average time to hire is over 45 days, and ambitious job seekers will not wai, scored 6/10 against Paradox’s ideal buyer. Josh Bersin credibility lands but the chatbot framing and 45-day stat feel generic without a frontline or volume-hiring angle.
Watch On Demand: Cut Recruiter Screening Time 57% With AI, scored 8/10 against Paradox’s ideal buyer. Named customer proof, a hard 57% metric, and Workday co-branding make a compelling case for the exact ICP buyer.
600+ senior leaders talking about The Future of Frontline Hiring in Vegas next w, scored 5/10 against Paradox’s ideal buyer. Brand / culture post, not a demand-gen ad; judge it on brand lift, not buyer fit.
On Monday we present our new research on the Frontline Workforce at the Workday , scored 5/10 against Paradox’s ideal buyer. Brand / culture post, not a demand-gen ad; judge it on brand lift, not buyer fit.
Watch On Demand: Cut Recruiter Screening Time 57% With AI, scored 8/10 against Paradox’s ideal buyer. Specific metric plus a named enterprise customer makes a credible case for the exact ICP pain.
Heading to #WDAYRising ? Be sure to catch our incredible customers taking the st, scored 5/10 against Paradox’s ideal buyer. Brand / culture post, not a demand-gen ad; judge it on brand lift, not buyer fit.
Thank you Workday for an amazing few days in Vegas. Thank you Joshua Secrest Ada, scored 5/10 against Paradox’s ideal buyer. Brand / culture post, not a demand-gen ad; judge it on brand lift, not buyer fit.
A massive, MASSIVE thank you to all of our customer co-chairs for helping us co-, scored 5/10 against Paradox’s ideal buyer. Brand / culture post, not a demand-gen ad; judge it on brand lift, not buyer fit.
HR technology has become remarkably sophisticated. But how much of that innovati, scored 6/10 against Paradox’s ideal buyer. Provocative question targets the right pain but stops short of a specific outcome or offer.
‼️ LIVE ‼️ The Chad & Cheese Podcast from Vegas and Future of Frontline Summit o, scored 5/10 against Paradox’s ideal buyer. Brand / culture post, not a demand-gen ad; judge it on brand lift, not buyer fit.
What does the future of frontline hiring look like? I have a few ideas having cu, scored 5/10 against Paradox’s ideal buyer. Brand/thought-leadership post from a practitioner persona, no product offer or CTA for the buyer.
Frontline employers are navigating a shrinking labor pool, evolving labor regula, scored 5/10 against Paradox’s ideal buyer. Brand/event recap post, no demand-gen offer; judge it on brand lift, not buyer fit.
The future of frontline is here. It looks like your team spending more time with, scored 6/10 against Paradox’s ideal buyer. Workday integration mention and frontline framing hit the ICP, but copy is vague with no proof or CTA.
The future of frontline is here., scored 4/10 against Paradox’s ideal buyer. Headline alone with no supporting copy, proof, or CTA gives the buyer nothing to act on.
I enjoyed speaking about the state of restaurants, the labor market, and our mos, scored 5/10 against Paradox’s ideal buyer. Brand/event recap post sharing a speaking appearance, not a demand-gen offer for the buyer.

See Paradox’s full live-ad board on AdRoast. Every creative scored against their ICP, with the exact fix for each.

Learn the method behind these scores: the AdRoast guides cover how to audit your ads against your ICP and why clicks do not turn into pipeline.