Where Parabola (Prowork)'s ads lose the buyer

Parabola (Prowork) is running 2 live ads on LinkedIn and Google. Their average fit to their own ideal buyer is 4 out of 10, and 2 ads need fixing. Each ad below is one of Parabola (Prowork)’s real live creatives, read straight from the ad libraries.

Parabola (Prowork)’s live ads, scored against their buyer

• Parabola, scored 4/10 against Parabola (Prowork)’s ideal buyer. Category claim with no specific outcome, proof, or ICP pain named.
• Parabola, scored 4/10 against Parabola (Prowork)’s ideal buyer. Category claim with no specific outcome, proof, or ICP pain named.

See Parabola (Prowork)’s full live-ad board on AdRoast. Every creative scored against their ICP, with the exact fix for each.

Learn the method behind these scores: the AdRoast guides cover how to audit your ads against your ICP and why clicks do not turn into pipeline.