How much time should I budget?

About 3 hours total, a working session and a review call. We do the heavy lifting.

What if I only want the roadmap, not the build?

That's the Campaign Repositioning Sprint. Ship it yourself, or upgrade to Done-For-You later.

Do you interview my customers?

Optional. We can mine your call recordings, reviews, and won/lost notes instead.

B2B SaaS spending $20K+/mo on ads whose demos aren't converting.

Book a 30-minute call. We'll tell you straight if it's a fit.

Where Paloaltonetworks's ads lose the buyer

Paloaltonetworks is running 24 live ads on LinkedIn and Google. Their average fit to their own ideal buyer is 6.4 out of 10, and 1 ad needs fixing. Each ad below is one of Paloaltonetworks’s real live creatives, read straight from the ad libraries.

Paloaltonetworks’s live ads, scored against their buyer

Idira® is the next-gen platform securing every identity for the AI enterprise. D, scored 5/10 against Paloaltonetworks’s ideal buyer. Strong ICP topic but truncated copy and logo-only creative leave the value proposition unfinished.
Built for endpoints. Ready for agents., scored 7/10 against Paloaltonetworks’s ideal buyer. Gartner 4X Leader badge is hard third-party proof, but agentic AI hook in copy is sharper than the EPP creative delivers.
5 key requirements to transform your cloud security posture., scored 7/10 against Paloaltonetworks’s ideal buyer. Tension-based headline hits a real cloud security leader pain, and the e-book format lowers friction for a cold audience.
Unify IAM, PAM and IGA into one cloud platform, scored 8/10 against Paloaltonetworks’s ideal buyer. Sharp consolidation hook hits IAM/PAM/IGA tool-sprawl pain directly, but no proof or CTA to close.
See PDS Health’s robust real-world results, scored 8/10 against Paloaltonetworks’s ideal buyer. Named customer with vertical-specific framing lands well for healthcare security buyers, though endpoint metric feels secondary to identity.
member logo, scored 5/10 against Paloaltonetworks’s ideal buyer. Vague 'unprecedented approach' claim with no specific outcome gives the ICP buyer nothing concrete to act on.
How privilege controls for modern identity security must work, scored 7/10 against Paloaltonetworks’s ideal buyer. Nonhuman identity stat (109 to 1) is a sharp, specific hook that lands for PAM and identity owners, but the creative headline is abstract.
Idira® is the next-gen platform securing every identity for the AI enterprise. D, scored 5/10 against Paloaltonetworks’s ideal buyer. Logo-only creative carries all the weight, leaving the ICP buyer with no reason to click.
Idira® is the next-gen platform securing every identity for the AI enterprise. D, scored 5/10 against Paloaltonetworks’s ideal buyer. Logo-only creative carries all the weight, leaving the ICP buyer with no reason to click.
Idira® is the next-gen platform securing every identity for the AI enterprise. D, scored 5/10 against Paloaltonetworks’s ideal buyer. Logo-only creative carries all the weight, leaving the ICP buyer with no reason to click.
Read the guide: Stop managing identity infrastructure, scored 8/10 against Paloaltonetworks’s ideal buyer. Specific 70% reduction metric and zero-standing-privileges outcome give the identity/PAM buyer a concrete, credible reason to read the guide.
See PDS Health’s robust real-world results, scored 7/10 against Paloaltonetworks’s ideal buyer. Named customer, real vertical, and a specific endpoint count make this credible for healthcare security buyers.
Prisma SD-WAN Solution, scored 6/10 against Paloaltonetworks’s ideal buyer. Relevant product for network security buyers but outcome claim is thin and generic.
IAM Buyer's Guide, scored 7/10 against Paloaltonetworks’s ideal buyer. Free guide with a clear identity and access management angle matches IAM and PAM owners well.
CI/CD Secrets Management DevOps, scored 7/10 against Paloaltonetworks’s ideal buyer. Specific multi-cloud and pipeline coverage speaks directly to cloud security architects evaluating secrets management.
InterSECt 2026 Quantum-Safe Security, scored 6/10 against Paloaltonetworks’s ideal buyer. Event replay with frontier AI angle is relevant but on-demand event content is a weak pull for a high-intent search click.
Zero Trust For Dummies E-book, scored 7/10 against Paloaltonetworks’s ideal buyer. Free accessible guide explicitly targets security professionals and decision-makers with a clear zero trust hook.
Software Firewalls For Dummies Guide, scored 7/10 against Paloaltonetworks’s ideal buyer. Strong sitelinks including Forrester Study and VM-Series trial give multiple entry points for different buyer stages.
Gartner DEM Market Guide, scored 4/10 against Paloaltonetworks’s ideal buyer. Digital Experience Monitoring is outside the core security and threat-prevention ICP, misaligning with the security buyer's purchase trigger.
Try it Free Simple Download, scored 5/10 against Paloaltonetworks’s ideal buyer. Free trial hook is consumer-grade; body copy undersells the enterprise security platform.

See Paloaltonetworks’s full live-ad board on AdRoast. Every creative scored against their ICP, with the exact fix for each.

Learn the method behind these scores: the AdRoast guides cover how to audit your ads against your ICP and why clicks do not turn into pipeline.