How much time should I budget?

About 3 hours total, a working session and a review call. We do the heavy lifting.

What if I only want the roadmap, not the build?

That's the Campaign Repositioning Sprint. Ship it yourself, or upgrade to Done-For-You later.

Do you interview my customers?

Optional. We can mine your call recordings, reviews, and won/lost notes instead.

B2B teams spending $20K+/mo on ads whose demos aren't converting.

Book a 30-minute call. We'll tell you straight if it's a fit.

Where PagerDuty's ads lose the buyer

PagerDuty is running 18 live ads on LinkedIn and Google. Their average fit to their own ideal buyer is 6.4 out of 10, and 10 ads need fixing. Each ad below is one of PagerDuty’s real live creatives, read straight from the ad libraries.

PagerDuty’s live ads, scored against their buyer

Move Beyond Opsgenie, scored 8/10 against PagerDuty’s ideal buyer. EOL urgency and enterprise-switching proof hit the right buyer pain with a clear CTA.
Ready to move past basic alerting and modernise your incident response workflows, scored 6/10 against PagerDuty’s ideal buyer. Relevant pain named but the hook is a question with no proof or specific outcome to earn the click.
Anticipez les incidents grâce à une stratégie AI efficace, scored 7/10 against PagerDuty’s ideal buyer. Geo-specific research report targets IT ops buyers with a credible data-backed angle and clear CTA.
Unify Engineering & Compliance Response, scored 6/10 against PagerDuty’s ideal buyer. Compliance angle is relevant but 'book a workshop' CTA adds friction for a cold audience with no proof of outcome.
58% of Nordic leaders agree: Reputation damage is the single biggest cost of ope, scored 6/10 against PagerDuty’s ideal buyer. Stat-led hook is credible but geo-narrow framing.
ROI Guide: Process Automation, scored 5/10 against PagerDuty’s ideal buyer. Useful for budget-justification stage but 'IT automation' framing is too generic to signal incident-ops ICP.
Learn the SRE principles and best practices that enable your systems to be more , scored 6/10 against PagerDuty’s ideal buyer. Directly names the SRE buyer and a real pain but offers no specific outcome or proof to earn the click.
Your operations goals are within reach., scored 7/10 against PagerDuty’s ideal buyer. Named customer with hard MTTR and detection metrics is the strongest proof signal in this set, though creative copy is generic.
Ou en sommes nous dans l'usage de l'IA dans les systèmes de l'observabilité, de , scored 5/10 against PagerDuty’s ideal buyer. Relevant observability topic for the ICP, leaving no outcome or CTA visible to judge.
A clear framework for using AI and automation in incident response and engineeri, scored 6/10 against PagerDuty’s ideal buyer. Practical AI-for-ops framing fits the ICP but 'responsibly' qualifier softens urgency and no outcome metric is promised.
It Starts Investigating Before You're Awake, scored 8/10 against PagerDuty’s ideal buyer. Vivid on-call pain hook with a concrete autonomous-triage mechanic lands squarely on the ICP's biggest daily frustration.
Resilience and efficiency, powered by AI, scored 5/10 against PagerDuty’s ideal buyer. On-ICP theme but vague AI claim and Workday co-brand dilutes the core ops buyer hook.
68% of organizations lose $300K+ per hour of downtime. Learn how to invest in AI, scored 7/10 against PagerDuty’s ideal buyer. Sharp cost-of-downtime stat earns attention, but creative pivots to CIO/CTO eBook misaligning with the ops buyer.
Say goodbye to added fes and "per-seat" pressure for your incident response team, scored 7/10 against PagerDuty’s ideal buyer. Pricing pain point is a real ops buyer trigger, but 'fes' typo.
Looking Ahead: UK FCA New Operational Incident and Third-Party Reporting Rules Take Effect in March 2027, scored 6/10 against PagerDuty’s ideal buyer. Tight regulatory hook for UK financial services SecOps, but reads as thought-leadership with no clear product offer.
With downtime costing nearly two-thirds of organizations upwards of £300,000 per, scored 7/10 against PagerDuty’s ideal buyer. Localized cost stat is a strong ICP trigger.
Don't just replace Opsgenie—transform your incident response completely and effi, scored 8/10 against PagerDuty’s ideal buyer. Competitor displacement hook targets an in-market buyer at peak switch intent with a clear on-demand offer.
Ready to move past basic alerting and modernise your incident response workflows, scored 6/10 against PagerDuty’s ideal buyer. Relevant pain point but question-format hook is soft and the on-demand CTA lacks urgency or a named outcome.

See PagerDuty’s full live-ad board on AdRoast. Every creative scored against their ICP, with the exact fix for each.

Learn the method behind these scores: the AdRoast guides cover how to audit your ads against your ICP and why clicks do not turn into pipeline.