Where OX Security's ads lose the buyer

OX Security is running 3 live ads on LinkedIn and Google. Their average fit to their own ideal buyer is 6.7 out of 10, and 1 ad needs fixing. Each ad below is one of OX Security’s real live creatives, read straight from the ad libraries.

OX Security’s live ads, scored against their buyer

• See a runtime incident →, scored 7/10 against OX Security’s ideal buyer. Sharp pain hook and specific capability claim, but no proof and CTA is a demo tease not a hard conversion.
• See what’s breachable →, scored 7/10 against OX Security’s ideal buyer. Crisp differentiator against vague exposure alerts, but no proof and the Halloween framing softens urgency at conversion.
• Find your zombie models →, scored 6/10 against OX Security’s ideal buyer. Clever AI model risk angle but the cloud-cost framing dilutes the security urgency that drives ICP purchase decisions.

See OX Security’s full live-ad board on AdRoast. Every creative scored against their ICP, with the exact fix for each.

Learn the method behind these scores: the AdRoast guides cover how to audit your ads against your ICP and why clicks do not turn into pipeline.