How much time should I budget?

About 3 hours total, a working session and a review call. We do the heavy lifting.

What if I only want the roadmap, not the build?

That's the Campaign Repositioning Sprint. Ship it yourself, or upgrade to Done-For-You later.

Do you interview my customers?

Optional. We can mine your call recordings, reviews, and won/lost notes instead.

B2B teams spending $20K+/mo on ads whose demos aren't converting.

Book a 30-minute call. We'll tell you straight if it's a fit.

Where Outset's ads lose the buyer

Outset is running 11 live ads on LinkedIn and Google. Their average fit to their own ideal buyer is 6.6 out of 10, and 0 ads need fixing. Each ad below is one of Outset’s real live creatives, read straight from the ad libraries.

Outset’s live ads, scored against their buyer

Read the Outset × Nestlé Case Study, scored 9/10 against Outset’s ideal buyer. Named enterprise proof with a specific time outcome and a titled buyer role lands the exact ICP pain.
Get Your Copy Today!, scored 6/10 against Outset’s ideal buyer. Role-targeted guide hits the right buyer but generic headline and stock-ish creative dilute the pull.
Get Your Copy Today!, scored 5/10 against Outset’s ideal buyer. Concept is intriguing but 'Visual Intelligence' is undefined jargon that obscures the core research-speed pain.
Read the Outset x Away Case Study, scored 8/10 against Outset’s ideal buyer. Named customer, specific volume, overnight speed, and a peer quote nail the core ICP pain directly.
Get Your Copy Today!, scored 6/10 against Outset’s ideal buyer. Role-targeted and on-topic but no proof, no specific outcome, and a generic guide framing limits urgency.
Get Your Copy Today!, scored 6/10 against Outset’s ideal buyer. Correct role call-out and pain framing but no proof or concrete outcome to earn the click over a competitor.
Get Your Copy Today!, scored 5/10 against Outset’s ideal buyer. 'Visual Intelligence' is an undefined term here, leaving the ICP unsure what they are actually downloading.
Read the Outset x Glassdoor Case Study, scored 8/10 against Outset’s ideal buyer. Peer quote with a vivid 20-hour-flight image and a named Sr. UXR title makes the scale benefit viscerally real.
Read the Outset × HubSpot Case Study, scored 9/10 against Outset’s ideal buyer. Named logo, exact volume, tight timeframe, and a candid Sr. Manager quote together hit every ICP pain point.
Get Your Copy Today!, scored 6/10 against Outset’s ideal buyer. Pain framing is accurate but the guide offer carries no proof or specific outcome to separate it from noise.
Get Your Copy Today!, scored 5/10 against Outset’s ideal buyer. 'Digital, Physical, Emotional' labels on the creative are unexplained, diluting an otherwise on-topic guide offer.

See Outset’s full live-ad board on AdRoast. Every creative scored against their ICP, with the exact fix for each.

Learn the method behind these scores: the AdRoast guides cover how to audit your ads against your ICP and why clicks do not turn into pipeline.