Where Outreach's ads lose the buyer

Outreach is running 3 live ads on LinkedIn and Google. Their average fit to their own ideal buyer is 7.3 out of 10, and 1 ad needs fixing. Each ad below is one of Outreach’s real live creatives, read straight from the ad libraries.

Outreach’s live ads, scored against their buyer

• There's a meaningful difference between adding AI features and building AI that , scored 6/10 against Outreach’s ideal buyer. Gartner Leader badge is credible proof but the text copy cuts off before landing a buyer pain or CTA.
• See The Total Economic Impact™ Of Outreach, scored 8/10 against Outreach’s ideal buyer. Forrester 244% ROI and sub-6-month payback hit the CRO's exact pain with third-party proof and a clear CTA.
• Explore the use cases behind the impact, scored 8/10 against Outreach’s ideal buyer. Leading with the hard ROI number and showing the Forrester report cover gives enterprise buyers immediate justification to click.

See Outreach’s full live-ad board on AdRoast. Every creative scored against their ICP, with the exact fix for each.

Learn the method behind these scores: the AdRoast guides cover how to audit your ads against your ICP and why clicks do not turn into pipeline.