How much time should I budget?

About 3 hours total, a working session and a review call. We do the heavy lifting.

What if I only want the roadmap, not the build?

That's the Campaign Repositioning Sprint. Ship it yourself, or upgrade to Done-For-You later.

Do you interview my customers?

Optional. We can mine your call recordings, reviews, and won/lost notes instead.

B2B teams spending $20K+/mo on ads whose demos aren't converting.

Book a 30-minute call. We'll tell you straight if it's a fit.

Where Otter.ai's ads lose the buyer

Otter.ai is running 18 live ads on LinkedIn and Google. Their average fit to their own ideal buyer is 6.3 out of 10, and 10 ads need fixing. Each ad below is one of Otter.ai’s real live creatives, read straight from the ad libraries.

Otter.ai’s live ads, scored against their buyer

Never copy and paste your meeting notes into Claude again. 👏 Connect Otter to C, scored 7/10 against Otter.ai’s ideal buyer. Specific pain eliminated, clear integration hook, but no proof or CTA beyond 'Learn more'.
The follow-up email writes itself now.  ✉️ Otter now connects directly to G, scored 8/10 against Otter.ai’s ideal buyer. Concrete outcome framed as a done-for-you win lands squarely on the ICP's follow-up pain.
Every enterprise deserves confidence that their data is secure at every level 🔒, scored 5/10 against Otter.ai’s ideal buyer. Security angle is real but generic, missing the meeting-intelligence pain that drives ICP urgency.
Happy #WorldOtterDay ! To celebrate, we're partnering with Wildlife Conservation, scored 5/10 against Otter.ai’s ideal buyer. Brand / culture post, not a demand-gen ad; judge it on brand lift, not buyer fit.
20 years ago, I was a young salesperson, frustrated by the same thing every rep , scored 8/10 against Otter.ai’s ideal buyer. Credible sales insider hook nails the exact CRM pain reps and managers hate most.
This might be the best use case for AI for sales teams that I’ve ever seen… Imag, scored 8/10 against Otter.ai’s ideal buyer. Named CRM and tool integrations on the creative make the value concrete for revenue teams.
How Otter Uses Otter: Putting Meeting Data to Work Across Tools, scored 6/10 against Otter.ai’s ideal buyer. Interesting use-case angle but no body copy and the creative shows logos without a stated outcome.
From “what can I make with broccoli and cheddar" to “write a plan based on last , scored 7/10 against Otter.ai’s ideal buyer. Relatable analogy bridges everyday AI use to meeting memory, making the value click fast.
Otter.ai for Enterprise - AI Meeting Notes & Workflows at Scale, scored 6/10 against Otter.ai’s ideal buyer. 'Most people use AI wrong' is a decent hook but 'Win the meeting' on the creative is too vague to convert.
Thrilled to be asked back by Revenue Brew , an arm of Morning Brew , for this ev, scored 5/10 against Otter.ai’s ideal buyer. Brand / culture post, not a demand-gen ad; judge it on brand lift, not buyer fit.
Convert Video to Text Free, scored 6/10 against Otter.ai’s ideal buyer. Functional offer but no meeting, sales, or team pain angle to pull the core ICP buyer.
Transcription Made Easy Otter, scored 5/10 against Otter.ai’s ideal buyer. Generic tagline repeated as body copy adds no proof, outcome, or buyer-specific hook.
Transcription Made Easy Otter, scored 5/10 against Otter.ai’s ideal buyer. Identical to ad 1, generic tagline with no differentiation or ICP pain addressed.
Full Audio Transcripts Meeting Hook, scored 7/10 against Otter.ai’s ideal buyer. Body copy directly names the meeting-knowledge pain with a conversational hook that earns the click.
Convert Audio to Text Meetings, scored 7/10 against Otter.ai’s ideal buyer. Same strong body hook as ad 3 but headline is more generic, slightly diluting the meeting-pain signal.
AI Transcription Free Fast Accurate, scored 6/10 against Otter.ai’s ideal buyer. Mentions summaries and meeting transcription but buries them in a dense, repetitive body that blunts the hook.
AI-Powered Transcription Search Ad, scored 7/10 against Otter.ai’s ideal buyer. Headline matches high-intent transcription queries and sitelinks cover key decision points well.
AI Meeting Assistant AI Notes, scored 6/10 against Otter.ai’s ideal buyer. Hits the right category but 'busy professionals' is too broad to own the pain.

See Otter.ai’s full live-ad board on AdRoast. Every creative scored against their ICP, with the exact fix for each.

Learn the method behind these scores: the AdRoast guides cover how to audit your ads against your ICP and why clicks do not turn into pipeline.