How much time should I budget?

About 3 hours total, a working session and a review call. We do the heavy lifting.

What if I only want the roadmap, not the build?

That's the Campaign Repositioning Sprint. Ship it yourself, or upgrade to Done-For-You later.

Do you interview my customers?

Optional. We can mine your call recordings, reviews, and won/lost notes instead.

B2B teams spending $20K+/mo on ads whose demos aren't converting.

Book a 30-minute call. We'll tell you straight if it's a fit.

Where OpenWay Group's ads lose the buyer

OpenWay Group is running 8 live ads on LinkedIn and Google. Their average fit to their own ideal buyer is 6.1 out of 10, and 5 ads need fixing. Each ad below is one of OpenWay Group’s real live creatives, read straight from the ad libraries.

OpenWay Group’s live ads, scored against their buyer

OpenWay Group - Plateforme d'émission numéro 1, scored 7/10 against OpenWay Group’s ideal buyer. Analyst-backed number-one claim lands well for card issuing buyers, sitelinks broaden reach nicely.
Cash-In and Cash-Out Wallets - Multi-Currency Payments, scored 7/10 against OpenWay Group’s ideal buyer. Specific capability stack hits digital wallet operators squarely, but no proof or differentiator beyond feature list.
Way4 Plateforme de Paiements - Atouts e-commerce Renforcés, scored 6/10 against OpenWay Group’s ideal buyer. Modular architecture claim is relevant but vague, and e-commerce framing narrows appeal versus the full ICP.
#1 Payment processing system - Global and local payments, scored 5/10 against OpenWay Group’s ideal buyer. Rank claim without proof and vague merchant framing misses the infrastructure buyer.
Credit, debit, prepaid-virtual - Best card payment processing, scored 6/10 against OpenWay Group’s ideal buyer. Card issuing breadth is on-ICP but outcome claims stay generic with no proof or specifics.
Digital Merchant Platform - End-to-End Merchant System, scored 5/10 against OpenWay Group’s ideal buyer. Merchant-side framing and thin body copy undersell the platform to a payments infrastructure buyer.
Cash-In and Cash-Out Wallets - Mobile Financial Services, scored 6/10 against OpenWay Group’s ideal buyer. Wallet use-case is squarely on-ICP but body copy is too generic to compel a platform decision.
Cloud Card Processing System - For Banks, Processors, Fintech, scored 7/10 against OpenWay Group’s ideal buyer. Explicit buyer segments and real-time cloud specifics land well, but 'fastest' claim needs proof.

See OpenWay Group’s full live-ad board on AdRoast. Every creative scored against their ICP, with the exact fix for each.

Learn the method behind these scores: the AdRoast guides cover how to audit your ads against your ICP and why clicks do not turn into pipeline.