Where Openprise's ads lose the buyer

Openprise is running 7 live ads on LinkedIn and Google. Their average fit to their own ideal buyer is 5.9 out of 10, and 6 ads need fixing. Each ad below is one of Openprise’s real live creatives, read straight from the ad libraries.

Openprise’s live ads, scored against their buyer

  • Join Openprise on November 12 in the Bay Area for a live AI workshop featuring real GTM use cases., scored 6/10 against Openprise’s ideal buyer. Logistics are clear but the draw is a demo, not a named speaker or concrete agenda tied to a buyer pain.
  • AI for Sales Ops, scored 7/10 against Openprise’s ideal buyer. 'Pilot purgatory' hook lands hard for the ICP, but the whitepaper has no preview of what the framework actually delivers.
  • Join Openprise and RevOps Co-op on November 5 in Chicago for a live workshop on maximizing your AI investments., scored 6/10 against Openprise’s ideal buyer. Logistics are solid and the co-op partnership adds credibility, but the draw lacks a named speaker or specific agenda outcome.
  • AI for Growth Marketing, scored 5/10 against Openprise’s ideal buyer. 'Pilot purgatory' pain lands but the whitepaper asset shows no specific finding or chapter to earn the download.
  • AI for Demand Gen, scored 5/10 against Openprise’s ideal buyer. 'Pilot purgatory' hook resonates but the whitepaper promises a framework with zero preview of what is inside.
  • AI for Rev Ops, scored 6/10 against Openprise’s ideal buyer. Best ICP fit of the set but the whitepaper still shows no teaser finding or chapter to justify the download.
  • AI for Marketing Ops, scored 6/10 against Openprise’s ideal buyer. Tight ICP role match and a real pain named, but no teaser of what the framework actually contains.

See Openprise’s full live-ad board on AdRoast. Every creative scored against their ICP, with the exact fix for each.

Learn the method behind these scores: the AdRoast guides cover how to audit your ads against your ICP and why clicks do not turn into pipeline.