How much time should I budget?

About 3 hours total, a working session and a review call. We do the heavy lifting.

What if I only want the roadmap, not the build?

That's the Campaign Repositioning Sprint. Ship it yourself, or upgrade to Done-For-You later.

Do you interview my customers?

Optional. We can mine your call recordings, reviews, and won/lost notes instead.

B2B SaaS spending $20K+/mo on ads whose demos aren't converting.

Book a 30-minute call. We'll tell you straight if it's a fit.

Where Openit's ads lose the buyer

Openit is running 12 live ads on LinkedIn and Google. Their average fit to their own ideal buyer is 6.1 out of 10, and 0 ads need fixing. Each ad below is one of Openit’s real live creatives, read straight from the ad libraries.

Openit’s live ads, scored against their buyer

Seguimiento de uso de software, scored 5/10 against Openit’s ideal buyer. On-ICP topic but generic promise with no specifics on savings or scale.
Open iT LicenseAnalyzer Demo, scored 6/10 against Openit’s ideal buyer. Named product and three clear benefits land it, but no proof or specificity to separate it from generic SAM tools.
Software Usage Tracking Ad, scored 5/10 against Openit’s ideal buyer. Matches the search intent but body copy is nearly identical to ad 0 with no differentiating detail.
Otimize Suas Licenças Hoje, scored 5/10 against Openit’s ideal buyer. On-topic pain but vague on mechanism, no specificity beyond 'insights and automation'.
Optimize Licenças de Software, scored 6/10 against Openit’s ideal buyer. Names SAM and cost reduction clearly but offers no differentiator or specific outcome.
Seguimiento de Uso de Software, scored 7/10 against Openit’s ideal buyer. Headline matches high-intent query precisely and body closes with a demo CTA.
Software Usage Tracking, scored 7/10 against Openit’s ideal buyer. Headline matches search intent well and demo CTA is direct, but body stays generic.
See Every License Cut the Waste, scored 6/10 against Openit’s ideal buyer. Strong headline but CTA is an event registration, not a product demo, diluting buyer intent.
Track Software Usage Waste, scored 7/10 against Openit’s ideal buyer. Headline names the exact pain and demo CTA is concrete, but no differentiator in body.
Accurate Reporting Cut License Costs, scored 8/10 against Openit’s ideal buyer. Headline pairs outcome with brand, body lists specific use cases that match ICP pain points precisely.
Reduce IT Costs Uncover Waste, scored 5/10 against Openit’s ideal buyer. Headline is on-target but body is a generic company description that adds no proof or specificity.
Cut Software Usage Waste Today, scored 6/10 against Openit’s ideal buyer. Headline nails the pain but body is vague with no specific outcome or proof.

See Openit’s full live-ad board on AdRoast. Every creative scored against their ICP, with the exact fix for each.

Learn the method behind these scores: the AdRoast guides cover how to audit your ads against your ICP and why clicks do not turn into pipeline.