Where ON24's ads lose the buyer

ON24 is running 3 live ads on LinkedIn and Google. Their average fit to their own ideal buyer is 6.7 out of 10, and 1 ad needs fixing. Each ad below is one of ON24’s real live creatives, read straight from the ad libraries.

ON24’s live ads, scored against their buyer

• From Social Promotion to Always-On Nurture, scored 7/10 against ON24’s ideal buyer. Clear ICP pain addressed with specific ACE feature, but no proof or outcome number to close the gap.
• Shape Your 2027 Campaigns With Webinar Insights, scored 7/10 against ON24’s ideal buyer. Numbered, specific asset title earns the download, but no teaser finding inside weakens the pull.
• Promotion is just the start. Connect LI social reach with ON24 engagement data, , scored 6/10 against ON24’s ideal buyer. Copy names the right pain and integration.

See ON24’s full live-ad board on AdRoast. Every creative scored against their ICP, with the exact fix for each.

Learn the method behind these scores: the AdRoast guides cover how to audit your ads against your ICP and why clicks do not turn into pipeline.