How much time should I budget?

About 3 hours total, a working session and a review call. We do the heavy lifting.

What if I only want the roadmap, not the build?

That's the Campaign Repositioning Sprint. Ship it yourself, or upgrade to Done-For-You later.

Do you interview my customers?

Optional. We can mine your call recordings, reviews, and won/lost notes instead.

B2B SaaS spending $20K+/mo on ads whose demos aren't converting.

Book a 30-minute call. We'll tell you straight if it's a fit.

Where Okta's ads lose the buyer

Okta is running 12 live ads on LinkedIn and Google. Their average fit to their own ideal buyer is 5.8 out of 10, and 3 ads need fixing. Each ad below is one of Okta’s real live creatives, read straight from the ad libraries.

Okta’s live ads, scored against their buyer

Okta Free Trial Sign Up, scored 7/10 against Okta’s ideal buyer. 7,000+ integrations and IAM leader proof give a real reason to click for an in-market buyer.
Get Started in Minutes, scored 5/10 against Okta’s ideal buyer. Free 5-app tier targets small teams, underselling Okta to enterprise IAM buyers.
Authentication Platform Identity Authentication, scored 7/10 against Okta’s ideal buyer. Query-matched headline and rich sitelinks cover key IAM entry points cleanly.
Okta Workforce Identity FastPass, scored 4/10 against Okta’s ideal buyer. Copy lists features without a clear outcome, and a repeated word ('How How') signals sloppy execution.
IAM Guide Authentifizierung, scored 6/10 against Okta’s ideal buyer. Solid IAM buyer intent match, leaving the value proposition incomplete.
Secrets sicher verwalten, scored 7/10 against Okta’s ideal buyer. Zero-Standing-Privileges is a sharp, specific hook that lands squarely on a real security buyer pain.
OpenID Connect SSO Lösung, scored 7/10 against Okta’s ideal buyer. Specific protocol match and flexible policy engine speak directly to an architect searching for OIDC SSO.
Free Coffee Break Bundle, scored 4/10 against Okta’s ideal buyer. Giveaway incentive buries the IAM value proposition entirely, leaving no reason for a security buyer to click.
Authentication Solution Secure Connexion, scored 6/10 against Okta’s ideal buyer. White paper CTA and sitelinks cover the right topics but the headline is generic and mixes two concepts weakly.
Join Us at Oktane 2026, scored 7/10 against Okta’s ideal buyer. AI security angle and Agentic AI sitelink hit a live ICP trigger, though event ads earn clicks only from warm audiences.
Free Coffee Break Bundle, scored 4/10 against Okta’s ideal buyer. Giveaway creative leads with swag, not security value, giving a CISO or IAM lead no reason to engage.
Identity-First Automation Whitepaper, scored 5/10 against Okta’s ideal buyer. Relevant IAM framing but generic body copy and whitepaper offer lack specificity to earn a high-intent click.

See Okta’s full live-ad board on AdRoast. Every creative scored against their ICP, with the exact fix for each.

Learn the method behind these scores: the AdRoast guides cover how to audit your ads against your ICP and why clicks do not turn into pipeline.