How much time should I budget?

About 3 hours total, a working session and a review call. We do the heavy lifting.

What if I only want the roadmap, not the build?

That's the Campaign Repositioning Sprint. Ship it yourself, or upgrade to Done-For-You later.

Do you interview my customers?

Optional. We can mine your call recordings, reviews, and won/lost notes instead.

B2B teams spending $20K+/mo on ads whose demos aren't converting.

Book a 30-minute call. We'll tell you straight if it's a fit.

Where Novara's ads lose the buyer

Novara is running 17 live ads on LinkedIn and Google. Their average fit to their own ideal buyer is 6.6 out of 10, and 7 ads need fixing. Each ad below is one of Novara’s real live creatives, read straight from the ad libraries.

Novara’s live ads, scored against their buyer

See Novara Flex in Action, scored 7/10 against Novara’s ideal buyer. Product UI shown in context lands well, but hook stays generic without a named pain or outcome.
See Why EHS Leaders Choose Novara, scored 7/10 against Novara’s ideal buyer. '#1 Ranked' claim adds proof but lacks a source, and 'Real Teams. Real Results' is too vague to close the gap.
See Visitor Management in action. Oct 21, 1:30 PM EDT, scored 8/10 against Novara’s ideal buyer. Sharp, specific pain hook on site access and contractor clearance maps directly to multi-site EHS buyer anxiety.
EHS Software Your Team Will Actually Use, scored 7/10 against Novara’s ideal buyer. Adoption fear hook is sharp but creative copy diverges into generic feature bullets.
Trusted Safety Answers, Right in Flex, scored 7/10 against Novara’s ideal buyer. Specific speed promise and ASSP credential add real trust, but no outcome beyond 'answers'.
Ditch the Spreadsheet Chase, scored 8/10 against Novara’s ideal buyer. Spreadsheet pain hook lands precisely on the ICP's defining frustration with a clear CTA.
Add ASSP Safety Trekr AI to Novara Flex, scored 5/10 against Novara’s ideal buyer. Retention upsell aimed at existing customers, not a prospect acquisition ad.
Know Before Contractors Go, scored 9/10 against Novara’s ideal buyer. Product UI screenshot, real compliance score, and named contractor make the value concrete and credible.
J.J. Keller Alternative, Digitize Forms in Minutes, scored 8/10 against Novara’s ideal buyer. Competitor displacement hook targets an active searcher with a specific, no-code speed claim and social proof.
One Platform, All-In-One Safety Management, scored 5/10 against Novara’s ideal buyer. Generic platform claim with vague sitelinks offers no specific reason to click over competitors.
Safety Management System - Health & Safety System, scored 6/10 against Novara’s ideal buyer. Relevant category and sitelinks but body stays generic with no outcome or differentiator.
All-In-One Safety Management - All-in-One EHS Platform, scored 5/10 against Novara’s ideal buyer. Repetitive headline and fluffy body bury the '30+ Years' proof that could actually earn the click.
Safety Management System - Health & Safety System, scored 5/10 against Novara’s ideal buyer. Good sitelink variety but body copy is vague and repeats the headline without adding a specific outcome.
SafetyCulture Alternative Mobile-First Free Demo, scored 8/10 against Novara’s ideal buyer. Competitor targeting, a clear pain point, multi-site framing, and a free demo CTA make this the sharpest ad in the set.
All-in-One EHS Platform - All-In-One Safety Management, scored 5/10 against Novara’s ideal buyer. Repeats the category claim twice and leans on 'easy and efficient' without a specific outcome or proof point.
Health & Safety Management - Create a Safer Workplace, scored 5/10 against Novara’s ideal buyer. Aspirational headline and generic body offer no specific outcome; sitelinks add some utility but copy stays thin.
Vector Solutions Alternative One Safety System, scored 7/10 against Novara’s ideal buyer. Competitor targeting plus a concrete no-code configurability claim and real customer voice give this a clear edge.

See Novara’s full live-ad board on AdRoast. Every creative scored against their ICP, with the exact fix for each.

Learn the method behind these scores: the AdRoast guides cover how to audit your ads against your ICP and why clicks do not turn into pipeline.