How much time should I budget?

About 3 hours total, a working session and a review call. We do the heavy lifting.

What if I only want the roadmap, not the build?

That's the Campaign Repositioning Sprint. Ship it yourself, or upgrade to Done-For-You later.

Do you interview my customers?

Optional. We can mine your call recordings, reviews, and won/lost notes instead.

B2B teams spending $20K+/mo on ads whose demos aren't converting.

Book a 30-minute call. We'll tell you straight if it's a fit.

Where Notion's ads lose the buyer

Notion is running 21 live ads on LinkedIn and Google. Their average fit to their own ideal buyer is 6.6 out of 10, and 9 ads need fixing. Each ad below is one of Notion’s real live creatives, read straight from the ad libraries.

Notion’s live ads, scored against their buyer

RSVP to save your spot at the AI Transformation Executive Roundtable event in Cincinnati., scored 6/10 against Notion’s ideal buyer. AI angle fits exec buyers but geo-gate and vague 'how AI are you' hook limit reach beyond Cincinnati locals.
Your agent knowledge layer, scored 8/10 against Notion’s ideal buyer. Agent knowledge layer with cross-tool search and a startup free-tier offer hits the consolidation and AI-automation pain directly.
일상의 모든 생각이 모이는 곳, 𝑵𝒐𝒕𝒊𝒐𝒏🖤 문득 떠오른 아이디어부터 문서와 회의 기록, 진행 중인 프로젝트까지. 서로 다른 순간, scored 6/10 against Notion’s ideal buyer. Consolidation pitch lands but stays broad and consumer-toned, missing team or business pain hooks.
Marketing strategy and creative strategy work closely together, but they have tw, scored 5/10 against Notion’s ideal buyer. Brand / culture post, not a demand-gen ad; judge it on brand lift, not buyer fit.
The exact decks, investor lists, and AI agents top startups used to close their , scored 7/10 against Notion’s ideal buyer. Concrete startup-specific hook with real proof points, but narrows to fundraising not team productivity.
Build your startup workspace in minutes, scored 7/10 against Notion’s ideal buyer. Free six-month offer is a concrete incentive but copy stays generic without naming a pain or outcome.
RSVP to save your spot at The Software Factory event in NYC., scored 6/10 against Notion’s ideal buyer. Named speaker and sharp topic hook earn attention but event RSVP is a cold ask with no product tie-in.
Notion is coming to Munich 🥨 I’m super excited to be at Bits & Pretzels and the, scored 5/10 against Notion’s ideal buyer. Brand event post for CIOs in Munich, not a demand-gen offer for the core ICP.
[Notion AI Labs Seoul] AI 도입은 했는데, 업무 방식은 그대로인가요? 많은 팀이 AI를 '써보는' 단계에서 멈춰 있습니다. , scored 7/10 against Notion’s ideal buyer. Pins the exact pain of AI adoption stalling at pilot stage, with a clear event CTA for Korean ops leaders.
Project Management and AI One Place, scored 7/10 against Notion’s ideal buyer. Hits the consolidation pain and ships a clear CTA, but outcome stays generic.
Docs Tasks and AI Together, scored 7/10 against Notion’s ideal buyer. Enterprise framing and consolidation message land well.
Build Company Wikis Project Management, scored 6/10 against Notion’s ideal buyer. Wiki plus PM angle is on-ICP but body is thin and sitelinks dilute intent with Blog.
Security Automation Collaboration Notion, scored 7/10 against Notion’s ideal buyer. Headline stacks three sharp ICP pain points and enterprise workspace framing is direct.
AI Workspace Custom Agents Busywork, scored 8/10 against Notion’s ideal buyer. Custom Agents and busywork automation speak precisely to the AI-elimination trigger in the ICP.
AI Workspace Custom Agents Busywork, scored 8/10 against Notion’s ideal buyer. Custom Agents and busywork automation speak precisely to the AI-elimination trigger in the ICP.
Docs Tasks AI Enterprise Hub, scored 7/10 against Notion’s ideal buyer. Hits the consolidation and AI-automation pain cleanly, though outcome language stays slightly generic.
Enterprise Knowledge Hub Workspace, scored 6/10 against Notion’s ideal buyer. Covers the right ICP territory but body reads like a feature list, diluting the single strongest outcome.
AI Workspace That Works For You, scored 7/10 against Notion’s ideal buyer. Custom agents and busywork automation land squarely on ICP pain, though outcome claim stays broad.
One Workspace for Teams, scored 5/10 against Notion’s ideal buyer. Headline is generic and body adds no specific outcome or differentiator beyond a plain category claim.
Best App Organize Everything Display, scored 6/10 against Notion’s ideal buyer. User quote adds proof but 'organize everything' is too broad to cut through for a specific B2B buyer.

See Notion’s full live-ad board on AdRoast. Every creative scored against their ICP, with the exact fix for each.

Learn the method behind these scores: the AdRoast guides cover how to audit your ads against your ICP and why clicks do not turn into pipeline.