How much time should I budget?

About 3 hours total, a working session and a review call. We do the heavy lifting.

What if I only want the roadmap, not the build?

That's the Campaign Repositioning Sprint. Ship it yourself, or upgrade to Done-For-You later.

Do you interview my customers?

Optional. We can mine your call recordings, reviews, and won/lost notes instead.

B2B teams spending $20K+/mo on ads whose demos aren't converting.

Book a 30-minute call. We'll tell you straight if it's a fit.

Where Nomentia's ads lose the buyer

Nomentia is running 18 live ads on LinkedIn and Google. Their average fit to their own ideal buyer is 7 out of 10, and 5 ads need fixing. Each ad below is one of Nomentia’s real live creatives, read straight from the ad libraries.

Nomentia’s live ads, scored against their buyer

Treasury Survival. Liquidity Crisis: The Pre-Mortem, scored 7/10 against Nomentia’s ideal buyer. Scenario-based masterclass format earns attention from treasury buyers who fear liquidity failure.
Still piecing together cash, payments and risk? See what changes when your treas, scored 7/10 against Nomentia’s ideal buyer. Unified treasury pain hook and demo CTA land well, but value specifics stay surface-level.
Still piecing together cash forecasts manually? See how Nomentia creates an AI-g, scored 8/10 against Nomentia’s ideal buyer. AI forecast hook names the exact manual pain treasury buyers live daily, with a concrete capability claim.
16:52, Friday. Board meeting Monday. The CFO wants cash flows by currency. That , scored 9/10 against Nomentia’s ideal buyer. Vivid Friday-afternoon scenario lands the CFO pain with precise specificity and a clear time-saving payoff.
Inconsistent cash visibility, Excel-dependent treasury operations, manual interp, scored 8/10 against Nomentia’s ideal buyer. Named wholesale customer with a verbatim Treasury Manager quote and exact pain points delivers strong peer proof.
Your cash forecast is ready. But how confident are you in it? See how predictive, scored 7/10 against Nomentia’s ideal buyer. Forecast-confidence challenge question is on-ICP and the demo CTA is clear, but no named proof or outcome number to anchor trust.
A user wants to know the current cash position by bank and currency. A payment m, scored 7/10 against Nomentia’s ideal buyer. Dual-role scenario mirrors real treasury workflow pain precisely.
Growth brought more entities, banks and complexity. See how L - founders of loya, scored 6/10 against Nomentia’s ideal buyer. Multi-entity growth hook is on-ICP but the customer name is obscured and the outcome is not stated in visible copy.
Ready to let AI do more in treasury, without giving up control? See how supporte, scored 7/10 against Nomentia’s ideal buyer. Crisp control-versus-automation tension speaks directly to treasury risk-aversion, with a clear demo CTA.
Another treasury question. Another spreadsheet? 💬 Ask your data in plain langua, scored 7/10 against Nomentia’s ideal buyer. Punchy contrast headline names the exact manual-reporting pain treasury teams live, with a clear demo CTA.
Why hedge accounting should not depend on manual month-end work, scored 6/10 against Nomentia’s ideal buyer. Niche FX hedge accounting angle is highly specific but reads as thought-leadership with no offer or CTA to drive action.
How far should AI be allowed to go in treasury?, scored 6/10 against Nomentia’s ideal buyer. Thought-leadership hook lands on-ICP but stops short of a concrete offer or reason to click.
When companies go under, it’s rarely because they lost money. It’s because they , scored 8/10 against Nomentia’s ideal buyer. Cash-flow survival hook hits the CFO fear centre hard, but no product proof or CTA closes the gap.
What if you didn’t need to be a data scientist? Watch our CPO Marc Vietor prove , scored 7/10 against Nomentia’s ideal buyer. CFO-voiced liquidity trust question is a precise ICP pain, and the no-data-scientist angle lowers adoption fear.
How many steps does it take you to go from “We have a risk” to “The hedge is doc, scored 8/10 against Nomentia’s ideal buyer. FX hedge documentation friction is a pinpoint treasury pain that earns attention from the exact buyer.
Why intercompany netting belongs in the liquidity conversation, scored 7/10 against Nomentia’s ideal buyer. Netting-as-liquidity-lever is a smart, specific angle for multi-entity treasury buyers, but the creative adds no urgency or CTA.
Nomentia Treasury Bulletin ✨, scored 5/10 against Nomentia’s ideal buyer. Brand / culture post, not a demand-gen ad; judge it on brand lift, not buyer fit.
TIPCO Treasury and Technology is now Nomentia, scored 6/10 against Nomentia’s ideal buyer. Rebrand announcement with a self-assessment tool is relevant but leads with company news rather than buyer pain.

See Nomentia’s full live-ad board on AdRoast. Every creative scored against their ICP, with the exact fix for each.

Learn the method behind these scores: the AdRoast guides cover how to audit your ads against your ICP and why clicks do not turn into pipeline.