How much time should I budget?

About 3 hours total, a working session and a review call. We do the heavy lifting.

What if I only want the roadmap, not the build?

That's the Campaign Repositioning Sprint. Ship it yourself, or upgrade to Done-For-You later.

Do you interview my customers?

Optional. We can mine your call recordings, reviews, and won/lost notes instead.

B2B teams spending $20K+/mo on ads whose demos aren't converting.

Book a 30-minute call. We'll tell you straight if it's a fit.

Where Niural's ads lose the buyer

Niural is running 24 live ads on LinkedIn and Google. Their average fit to their own ideal buyer is 6.3 out of 10, and 1 ad needs fixing. Each ad below is one of Niural’s real live creatives, read straight from the ad libraries.

Niural’s live ads, scored against their buyer

A new era has begun. Where all companies can earn cash back on their payroll flo, scored 5/10 against Niural’s ideal buyer. Intriguing cash-back hook lands, but 'all companies' dilutes ICP precision and proof is absent.
In a conversation with Brett Ungashick , Founder and CEO of OutSail , our co-fou, scored 6/10 against Niural’s ideal buyer. Bold differentiation claim has POV, but no buyer pain or concrete proof anchors the promise.
Twelve months of free payroll. And when you're ready, click to add PEO, EOR, or contractors anytime., scored 7/10 against Niural’s ideal buyer. Receipt creative itemizes real compliance costs and lands a $0 total, making the free-year offer viscerally concrete for startup founders.
Complimentary access for Finance & HR leaders., scored 5/10 against Niural’s ideal buyer. Brand event post targeting the right roles but offers no product value, just an invite.
We're pumped up for #SFtechweek . So much so, well, we created a music vid. We c, scored 5/10 against Niural’s ideal buyer. Brand / culture post, not a demand-gen ad; judge it on brand lift, not buyer fit.
Friday is typically associated with payday. It’s a happy day. For some businesse, scored 6/10 against Niural’s ideal buyer. Payroll pain hook is on-topic but the song format buries any product value or CTA.
Tap in. 😎 🏙️ May 28. New York City. Get your tix: https://luma.com/mggz3md1, scored 5/10 against Niural’s ideal buyer. Brand / culture post, not a demand-gen ad; judge it on brand lift, not buyer fit.
We raised $52 million to build the company we wished existed at every stage of g, scored 6/10 against Niural’s ideal buyer. Funding proof and investor logos build credibility but no buyer pain or product outcome is stated.
Of all the events going on during #sftechweek , we're honored Gokul Rajaram will, scored 5/10 against Niural’s ideal buyer. Brand / culture post, not a demand-gen ad; judge it on brand lift, not buyer fit.
Every accurate paycheck relies on meticulous execution. Behind every resolved di, scored 6/10 against Niural’s ideal buyer. Copy nods at payroll precision and team dedication but stops short of a specific outcome or CTA.
Twelve months of free payroll. And when you're ready, click to add PEO, EOR, or contractors anytime., scored 8/10 against Niural’s ideal buyer. Concrete free-year offer aimed squarely at founders with a clear path to PEO and EOR upsell.
Twelve months of free payroll, and twelve months of not being the person who runs payroll., scored 7/10 against Niural’s ideal buyer. Strong free-year offer lands well for startup CFOs but skips global or compliance pain entirely.
Compare Payroll HR Benefits Before Renewing, scored 7/10 against Niural’s ideal buyer. Renewal-moment hook and side-by-side comparison angle catch an in-market buyer at the right time.
Niural Official Payroll HR Site, scored 5/10 against Niural’s ideal buyer. Generic brand headline with no hook or differentiation; sitelinks do the heavy lifting.
Pay Contractors Worldwide Fiat or Crypto, scored 8/10 against Niural’s ideal buyer. Fiat-or-crypto angle directly targets the crypto-native and global contractor pain with a clear demo CTA.
Outsource HR Payroll Admin 150 Plus Countries, scored 7/10 against Niural’s ideal buyer. AI-powered compliance and global scope hit the ICP pain.
Run Payroll or Let AI Do It, scored 8/10 against Niural’s ideal buyer. Renewal-switcher framing plus no-commitment rate check is a sharp, low-friction entry for PEO comparison searches.
Payroll Benefits HR No Migration, scored 6/10 against Niural’s ideal buyer. No-migration promise removes a real switching objection but the headline reads like a feature list with no pain hook.
Payroll Admin Taking Over Hire Anywhere, scored 7/10 against Niural’s ideal buyer. Pain-first opener resonates with ops-burdened HR buyers but body copy trails off before landing a specific outcome.
Before You Sign the Renewal, scored 8/10 against Niural’s ideal buyer. Renewal-moment hook with a sharp operational proof test cuts through competitor comparison intent.

See Niural’s full live-ad board on AdRoast. Every creative scored against their ICP, with the exact fix for each.

Learn the method behind these scores: the AdRoast guides cover how to audit your ads against your ICP and why clicks do not turn into pipeline.