How much time should I budget?

About 3 hours total, a working session and a review call. We do the heavy lifting.

What if I only want the roadmap, not the build?

That's the Campaign Repositioning Sprint. Ship it yourself, or upgrade to Done-For-You later.

Do you interview my customers?

Optional. We can mine your call recordings, reviews, and won/lost notes instead.

B2B teams spending $20K+/mo on ads whose demos aren't converting.

Book a 30-minute call. We'll tell you straight if it's a fit.

Where Navan's ads lose the buyer

Navan is running 21 live ads on LinkedIn and Google. Their average fit to their own ideal buyer is 6.3 out of 10, and 9 ads need fixing. Each ad below is one of Navan’s real live creatives, read straight from the ad libraries.

Navan’s live ads, scored against their buyer

A company-wide travel rollout can feel daunting. Navan helped Adyen to start sma, scored 7/10 against Navan’s ideal buyer. Named customer proof addresses real rollout fear, but benefit stays vague beyond scale.
Turn travel & expense into a business advantage. Navan offers real-time visibili, scored 6/10 against Navan’s ideal buyer. Benefit language is broad and buzzword-heavy, diluting a genuinely on-ICP message.
Primark’s global travel data was split across markets, teams, and trips — until , scored 8/10 against Navan’s ideal buyer. Fragmented data pain named precisely with a recognizable brand as proof, strong ICP resonance.
It’s alive! Meet the Frankenstack, scored 7/10 against Navan’s ideal buyer. Sharp pain-point hook naming fragmented T&E stack earns attention, but quiz CTA delays the buying conversation.
Primark’s global footprint had outgrown its travel tool: booking was manual and , scored 7/10 against Navan’s ideal buyer. Concrete before-state pain resonates with travel managers.
From a summer spent on the road for meetings, conferences, and client work, here, scored 4/10 against Navan’s ideal buyer. Consumer travel-hack content aimed at individual travelers, not finance or travel admin buyers.
Primark needed more than a travel booking platform. Navan delivered 99% adoption, scored 8/10 against Navan’s ideal buyer. Named enterprise customer with three hard metrics directly addresses adoption and ROI concerns of the ICP.
Escape the nightmare of unmanaged spend, scored 8/10 against Navan’s ideal buyer. Sharp pain-language and memorable visual nail the fragmented-stack problem finance buyers live daily.
Managing business travel shouldn’t feel like a side hustle. With Navan, Adyen gi, scored 7/10 against Navan’s ideal buyer. Named customer proof and relatable pain frame earn credibility, though buyer role signal stays thin.
Travel programs only work when employees use them. Navan offers Adyen's traveler, scored 7/10 against Navan’s ideal buyer. Adoption angle is a real finance-team pain, but the copy stays employee-side rather than speaking to the program owner.
I absolutely hate traveling for work. Truly hate it. I thinkkk I found a way to , scored 5/10 against Navan’s ideal buyer. Scroll-stopping traveler hook misses the finance and travel-manager buyer who controls the purchase decision.
Navan Travel Absolutely Free, scored 6/10 against Navan’s ideal buyer. Free platform hook is compelling but body buries the finance/admin value under inventory features.
All-in-1 Travel Management App, scored 5/10 against Navan’s ideal buyer. Generic descriptor with no outcome or pain point to separate it from any travel tool.
Navan Edge Work Trips, scored 4/10 against Navan’s ideal buyer. Traveler-facing convenience pitch misses the finance and admin buyer entirely.
Travel Like a Boss Alternative, scored 4/10 against Navan’s ideal buyer. Consumer-tone headline and traveler rewards angle miss the finance and procurement ICP.
No Platform Fees 96% CSAT, scored 7/10 against Navan’s ideal buyer. Stacks three credible proof points and a savings range that finance buyers can act on.
Gerez Vos Voyages Simplement, scored 6/10 against Navan’s ideal buyer. 30% savings claim is a strong hook but seminar focus narrows appeal away from core T&E pain.
AI Trip Planner Consumer Angle, scored 4/10 against Navan’s ideal buyer. Consumer AI-planner framing and hotel-rewards pitch miss the corporate T&E buyer searching for policy and spend control.
Travel Management Made Easy, scored 7/10 against Navan’s ideal buyer. Real-time spend visibility and policy control hit core ICP pain points, though the headline is generic for a crowded query.
Free T&E All Company Sizes, scored 8/10 against Navan’s ideal buyer. All-in-one positioning plus a free-entry offer removes the biggest objection and speaks directly to the consolidation buyer.

See Navan’s full live-ad board on AdRoast. Every creative scored against their ICP, with the exact fix for each.

Learn the method behind these scores: the AdRoast guides cover how to audit your ads against your ICP and why clicks do not turn into pipeline.