Where Mural's ads lose the buyer

Mural is running 3 live ads on LinkedIn and Google. Their average fit to their own ideal buyer is 7.7 out of 10, and 0 ads need fixing. Each ad below is one of Mural’s real live creatives, read straight from the ad libraries.

Mural’s live ads, scored against their buyer

• Choose a platform that keeps your teams at the center, scored 8/10 against Mural’s ideal buyer. Sharp competitor displacement hook targets Miro users at exactly the right moment of uncertainty.
• Don’t let your Miro renewal happen by default., scored 8/10 against Mural’s ideal buyer. Renewal urgency framing catches the exact decision window when switching cost is lowest.
• If your collaboration tool only works for part of the organization, your stack i, scored 7/10 against Mural’s ideal buyer. Fragmented-stack pain maps well to ICP.

See Mural’s full live-ad board on AdRoast. Every creative scored against their ICP, with the exact fix for each.

Learn the method behind these scores: the AdRoast guides cover how to audit your ads against your ICP and why clicks do not turn into pipeline.