How much time should I budget?

About 3 hours total, a working session and a review call. We do the heavy lifting.

What if I only want the roadmap, not the build?

That's the Campaign Repositioning Sprint. Ship it yourself, or upgrade to Done-For-You later.

Do you interview my customers?

Optional. We can mine your call recordings, reviews, and won/lost notes instead.

B2B teams spending $20K+/mo on ads whose demos aren't converting.

Book a 30-minute call. We'll tell you straight if it's a fit.

Where Motivosity's ads lose the buyer

Motivosity is running 15 live ads on LinkedIn and Google. Their average fit to their own ideal buyer is 6.1 out of 10, and 2 ads need fixing. Each ad below is one of Motivosity’s real live creatives, read straight from the ad libraries.

Motivosity’s live ads, scored against their buyer

HR & Culture Newsletter, scored 5/10 against Motivosity’s ideal buyer. Relevant topic but newsletter offer is low-intent, no platform proof or outcome hook.
Your employee experience starts on day one. It doesn't stop there. From the welc, scored 6/10 against Motivosity’s ideal buyer. ICP-aligned lifecycle framing but copy is generic with no specific outcome or differentiator.
Vibes don't get budgets approved. Numbers do. In Episode 2 of "How to gain respe, scored 7/10 against Motivosity’s ideal buyer. Sharp hook targets the exact HR budget-justification pain, CFO voice adds real credibility.
The State of Workplace Culture & Connection: 2026, scored 7/10 against Motivosity’s ideal buyer. Strong data hook ties recognition directly to culture outcomes the ICP cares about, but no CTA or product link closes the loop.
Recognition tools are everywhere. Adoption is the hard part. Motivosity gets use, scored 7/10 against Motivosity’s ideal buyer. Adoption pain is the exact objection HR buyers have, making the hook unusually precise for a cold feed.
Recognition tools are everywhere. Adoption is the hard part. Motivosity gets use, scored 7/10 against Motivosity’s ideal buyer. Adoption pain is the exact objection HR buyers have, making the hook unusually precise for a cold feed.
What happens when recognition becomes part of how work gets done—not just someth, scored 6/10 against Motivosity’s ideal buyer. Customer story format builds credibility but the financial-services name alone does not surface a measurable outcome in the copy.
Recognition tools are everywhere. Adoption is the hard part. Motivosity gets use, scored 7/10 against Motivosity’s ideal buyer. Adoption pain is the exact objection HR buyers have, making the hook unusually precise for a cold feed.
Your CFO probably isn't in your culture conversations. And that's a problem. How, scored 6/10 against Motivosity’s ideal buyer. CFO angle is a real ICP pain but the podcast episode format signals content consumption, not a product decision.
Recognition tools are everywhere. Adoption is the hard part. Motivosity gets use, scored 7/10 against Motivosity’s ideal buyer. Adoption pain is the exact objection HR buyers have, making the hook unusually precise for a cold feed.
The State of Workplace Culture & Connection: 2026, scored 7/10 against Motivosity’s ideal buyer. Concrete multiplier stat tied to leadership trust resonates with HR buyers, though no CTA or offer bridges the insight to action.
Get Demo Motivate with Motivosity, scored 5/10 against Motivosity’s ideal buyer. Retention promise lands but 'that works' is vague with no specific outcome to anchor the click.
Employee Rewards Recognition Programs Work, scored 6/10 against Motivosity’s ideal buyer. Body copy educates rather than converts, missing a specific outcome or proof point for the buyer.
Employee Incentives Rewards Software, scored 4/10 against Motivosity’s ideal buyer. Headline is a keyword list and body adds no specific outcome, making it forgettable against any competitor.
8 Best Wellness Software Platforms, scored 4/10 against Motivosity’s ideal buyer. Blog listicle ad pulls buyers away from a conversion path into a competitor comparison they may not return from.

See Motivosity’s full live-ad board on AdRoast. Every creative scored against their ICP, with the exact fix for each.

Learn the method behind these scores: the AdRoast guides cover how to audit your ads against your ICP and why clicks do not turn into pipeline.