Where Monto's ads lose the buyer

Monto is running 11 live ads on LinkedIn and Google. Their average fit to their own ideal buyer is 1 out of 10, and 11 ads need fixing. Each ad below is one of Monto’s real live creatives, read straight from the ad libraries.

Monto’s live ads, scored against their buyer

See Monto’s full live-ad board on AdRoast. Every creative scored against their ICP, with the exact fix for each.

Learn the method behind these scores: the AdRoast guides cover how to audit your ads against your ICP and why clicks do not turn into pipeline.