How much time should I budget?

About 3 hours total, a working session and a review call. We do the heavy lifting.

What if I only want the roadmap, not the build?

That's the Campaign Repositioning Sprint. Ship it yourself, or upgrade to Done-For-You later.

Do you interview my customers?

Optional. We can mine your call recordings, reviews, and won/lost notes instead.

B2B teams spending $20K+/mo on ads whose demos aren't converting.

Book a 30-minute call. We'll tell you straight if it's a fit.

Where Monograph's ads lose the buyer

Monograph is running 12 live ads on LinkedIn and Google. Their average fit to their own ideal buyer is 7.4 out of 10, and 0 ads need fixing. Each ad below is one of Monograph’s real live creatives, read straight from the ad libraries.

Monograph’s live ads, scored against their buyer

Capture more of the work your team already does, scored 8/10 against Monograph’s ideal buyer. Auto-fill timesheet concept is concrete and immediately solves the ICP's missed-time pain, but no A&E vertical signal in copy.
A&E Webinar: Make Time Tracking Easier for Your Team, scored 9/10 against Monograph’s ideal buyer. A&E-explicit headline, named speakers with credibility labels, and a hard date plus CTA make this the strongest registration driver of the set.
Where Does Your Team’s Time Go?, scored 8/10 against Monograph’s ideal buyer. Pain-first framing and A&E insider credibility land well, but headline is slightly weaker than ad 1 and body copy trails off without a hook.
Spreadsheets work, until your engineering firm starts growing. Then project plan, scored 8/10 against Monograph’s ideal buyer. Sharp pain hook targets the exact spreadsheet-to-platform migration moment this ICP lives in.
The easier way to run a strong A&E firm, scored 7/10 against Monograph’s ideal buyer. Creative lists every key module clearly but the headline copy stays vague where the image delivers the specifics.
Firm management built for A&E, scored 8/10 against Monograph’s ideal buyer. Pain-led headline plus live dashboard UI and overdue invoice detail make the value concrete and clickable.
The easier way to run your A&E firm, scored 7/10 against Monograph’s ideal buyer. Social proof number 16,000 plus users adds credibility but the creative feature list does the heavier lifting than the body copy.
Build your staffing plan faster, scored 6/10 against Monograph’s ideal buyer. Relevant lead magnet for the ICP but a free template offer attracts tire-kickers more than buyers ready to switch platforms.
Winning more work only works if you have the team to deliver it. Get a clearer v, scored 8/10 against Monograph’s ideal buyer. Question hook lands directly on a real daily pain for principals managing workloads across projects.
Plan projects, staff your team, track hours and budgets, and see how work is pro, scored 7/10 against Monograph’s ideal buyer. Empathy hook is clean and memorable but stops short of naming a specific pain or outcome to drive urgency.
Download the free template, scored 5/10 against Monograph’s ideal buyer. Free template is too shallow a hook to move a buyer evaluating full platform replacements for Deltek or BQE.
A&E Webinar: See Where Project Time Gets Lost, scored 8/10 against Monograph’s ideal buyer. Pinpoints the exact A&E time-leakage pain with a low-friction live webinar offer.

See Monograph’s full live-ad board on AdRoast. Every creative scored against their ICP, with the exact fix for each.

Learn the method behind these scores: the AdRoast guides cover how to audit your ads against your ICP and why clicks do not turn into pipeline.