Where Moloco's ads lose the buyer
Moloco is running 6 live ads on LinkedIn and Google. Their average fit to their own ideal buyer is 6.3 out of 10, and 3 ads need fixing. Each ad below is one of Moloco’s real live creatives, read straight from the ad libraries.
Moloco’s live ads, scored against their buyer
- 성장의 다음, 그 중심에 선 리더들이 전하는 이야기, scored 6/10 against Moloco’s ideal buyer. Named speakers and real session topics give a reason to attend, but no registration CTA or logistics detail.
- 다양한 업계 리더들의 이야기에서 새로운 성장의 기회를 발견하세요., scored 5/10 against Moloco’s ideal buyer. Same speaker lineup and date as ad 0 but headline leads with a vague discovery promise rather than a concrete session draw.
- 다음 성장을 이끄는 리더들이 직접 전하는 이야기. Molocon26, 지금 등록하세요., scored 6/10 against Moloco’s ideal buyer. Date and venue land but no concrete session hook to compel registration over curiosity.
- Moloco 공동창업자 겸 CEO, 안익진, scored 7/10 against Moloco’s ideal buyer. CEO keynote with name and photo is a strong draw, but no session detail beyond the theme title.
- In-Game Mobile Ads - Ad Platform For Games, scored 7/10 against Moloco’s ideal buyer. Query-matched headline and sitelinks cover UA, monetization and games verticals cleanly.
- Moloco - Reach 2.6 Million Apps, scored 7/10 against Moloco’s ideal buyer. Scale claim '2.6 Million Apps' and '10B+ Devices Globally' are strong proof points but the CTA and offer remain vague.
See Moloco’s full live-ad board on AdRoast. Every creative scored against their ICP, with the exact fix for each.
Learn the method behind these scores: the AdRoast guides cover how to audit your ads against your ICP and why clicks do not turn into pipeline.