Where Miro's ads lose the buyer

Miro is running 3 live ads on LinkedIn and Google. Their average fit to their own ideal buyer is 5.7 out of 10, and 2 ads need fixing. Each ad below is one of Miro’s real live creatives, read straight from the ad libraries.

Miro’s live ads, scored against their buyer

• WordCloud App Miro Marketplace, scored 4/10 against Miro’s ideal buyer. Promotes a word-cloud app integration, not Miro's core canvas value for the ICP.
• Miro vs The Competition, scored 7/10 against Miro’s ideal buyer. 100M+ users proof and free sign-up anchor a solid comparison query capture.
• Miro Ishikawa Diagram Ad, scored 6/10 against Miro’s ideal buyer. Matches a specific diagramming query well but social proof body is generic peer-pressure copy.

See Miro’s full live-ad board on AdRoast. Every creative scored against their ICP, with the exact fix for each.

Learn the method behind these scores: the AdRoast guides cover how to audit your ads against your ICP and why clicks do not turn into pipeline.