How much time should I budget?

About 3 hours total, a working session and a review call. We do the heavy lifting.

What if I only want the roadmap, not the build?

That's the Campaign Repositioning Sprint. Ship it yourself, or upgrade to Done-For-You later.

Do you interview my customers?

Optional. We can mine your call recordings, reviews, and won/lost notes instead.

B2B teams spending $20K+/mo on ads whose demos aren't converting.

Book a 30-minute call. We'll tell you straight if it's a fit.

Where MikMak's ads lose the buyer

MikMak is running 22 live ads on LinkedIn and Google. Their average fit to their own ideal buyer is 6.5 out of 10, and 1 ad needs fixing. Each ad below is one of MikMak’s real live creatives, read straight from the ad libraries.

MikMak’s live ads, scored against their buyer

Today, MikMak is announcing a major expansion of our platform, bringing together, scored 6/10 against MikMak’s ideal buyer. Teases a major platform expansion but reveals no specific signal or outcome for the ICP buyer.
🇩🇪 Consumer Electronics & Home Appliances in Deutschland: Welche Händler erhal, scored 7/10 against MikMak’s ideal buyer. Proprietary benchmark data earns attention from CE brand managers but the German geo narrows ICP reach.
Switch to MikMak. We'll buy out your existing contract., scored 8/10 against MikMak’s ideal buyer. Contract buyout removes the single biggest switching objection and the dashboard visual proves the product is real.
Switch Commerce Platforms Without Paying for Two Contracts, scored 8/10 against MikMak’s ideal buyer. Contract buyout removes the #1 switching objection, and 8,000+ retailer visual proves scale instantly.
Commerce Growth Summit: Convert, Measure & Optimize, scored 7/10 against MikMak’s ideal buyer. Incrementality question lands squarely on ICP pain, but named brands in body copy do more work than the creative alone.
Switch to MikMak. We'll buy out your existing contract., scored 7/10 against MikMak’s ideal buyer. 'Outgrown' question plus contract buyout is a strong one-two punch, but creative proof stays at feature level not outcome.
Commerce Growth Summit: Convert, Measure & Optimize, scored 7/10 against MikMak’s ideal buyer. Same strong ICP pain hook as ad 1 but missing the 'Save your seat' CTA button visible in the creative, reducing urgency slightly.
A Must-Watch for Commerce Leaders, scored 6/10 against MikMak’s ideal buyer. Creative headline is softer and more generic than the body pain hook, diluting the incrementality angle that would earn the click.
We'll buy out your commerce platform contract in 2026, scored 8/10 against MikMak’s ideal buyer. Pain-first headline plus contract buyout plus dashboard showing $50.9M purchase intent value stacks three strong reasons to click.
🇪🇸 Beauty en España: ¿qué minoristas están captando más tráfico de shoppers de, scored 7/10 against MikMak’s ideal buyer. Specific benchmark data for Beauty in Spain is genuinely useful intelligence for the ICP, but no CTA or next step is offered.
MikMak’s Commerce Growth Summit - Invite to Join, scored 8/10 against MikMak’s ideal buyer. Named peer brands at exact ICP tier with titled speakers make this the strongest social-proof version of the summit ads.
Switch Commerce Platforms Without Paying for Two Contracts, scored 7/10 against MikMak’s ideal buyer. Contract buyout offer removes the #1 switching barrier, but skips incrementality and retailer-data pain.
See Results Quickly Display Ad, scored 6/10 against MikMak’s ideal buyer. Dashboard visuals and $50.9M figure hint at proof, but 'results quickly' is too vague for the ICP's measurement pain.
Commerce Data Shopper Paths, scored 6/10 against MikMak’s ideal buyer. Headline and body align well to planning and optimization pain, but sitelinks dilute focus with off-topic destinations.
Schedule a MikMak Demo, scored 3/10 against MikMak’s ideal buyer. Pure brand-name CTA with zero value proposition or pain signal to earn the click.
Win AI Search Visibility, scored 5/10 against MikMak’s ideal buyer. AI shopping angle is timely but generative engine optimization is a thin, unproven hook for this ICP's core pain.
Analytics E-commerce Ad, scored 5/10 against MikMak’s ideal buyer. Broad ecommerce analytics framing matches the ICP role but offers no specific outcome or differentiator.
Influencer Commerce Creative Guide, scored 5/10 against MikMak’s ideal buyer. Shoppable CTV and influencer angle is relevant but body copy is repetitive and cluttered, weakening the offer.
Turn Media Into Measurable Sales, scored 7/10 against MikMak’s ideal buyer. Core ICP pain nailed in five words, backed by 1.5B shopper data proof and retailer logos, but CTA is passive.
MikMak Commerce Intelligence Platform, scored 5/10 against MikMak’s ideal buyer. Category claim lands but body copy truncates before any specific outcome or proof.

See MikMak’s full live-ad board on AdRoast. Every creative scored against their ICP, with the exact fix for each.

Learn the method behind these scores: the AdRoast guides cover how to audit your ads against your ICP and why clicks do not turn into pipeline.