How much time should I budget?

About 3 hours total, a working session and a review call. We do the heavy lifting.

What if I only want the roadmap, not the build?

That's the Campaign Repositioning Sprint. Ship it yourself, or upgrade to Done-For-You later.

Do you interview my customers?

Optional. We can mine your call recordings, reviews, and won/lost notes instead.

B2B teams spending $20K+/mo on ads whose demos aren't converting.

Book a 30-minute call. We'll tell you straight if it's a fit.

Where Metadata's ads lose the buyer

Metadata is running 13 live ads on LinkedIn and Google. Their average fit to their own ideal buyer is 7 out of 10, and 0 ads need fixing. Each ad below is one of Metadata’s real live creatives, read straight from the ad libraries.

Metadata’s live ads, scored against their buyer

Metadata.io Official Site Start Here, scored 5/10 against Metadata’s ideal buyer. Body names the capability but headline is a generic brand anchor with no pain or outcome hook.
Smarter Demand Gen AI B2B Paid Ads, scored 7/10 against Metadata’s ideal buyer. Headline and sitelinks hit the ICP pain directly, and 'Drive Revenue, Not Leads' sharpens the pipeline angle.
AI That Powers Paid Growth, scored 8/10 against Metadata’s ideal buyer. Body copy names the exact bottleneck ('eliminate manual work') and ties it to pipeline, matching the ICP pain precisely.
AI for B2B Paid Ads, scored 6/10 against Metadata’s ideal buyer. Headline lands on ICP but body copy is vague with no outcome or differentiator beyond 'agentify'.
Metadata.io Start Here Official Site, scored 7/10 against Metadata’s ideal buyer. Sitelinks do real work, especially 'Faster Pipeline' and 'MetadataONE Demo', but main body stays generic.
You Run Strategy AI Runs Ads, scored 7/10 against Metadata’s ideal buyer. Crisp role-split line speaks directly to the overloaded paid media manager's core frustration.
AI That Runs Your Ads, scored 7/10 against Metadata’s ideal buyer. Pipeline outcome and demo CTA are present but 'Smarter campaigns. Less work.' sitelink copy has a formatting error that undercuts credibility.
Building an Agentic GTM Engine. Free two-hour workshop, Thursday 8 October, 1 to 3 p.m. ET., scored 5/10 against Metadata’s ideal buyer. Creative hook is punchy but the outbound gifting narrative in body copy misaligns with the paid media ICP.
Optimize for Revenue, Not CPL, scored 8/10 against Metadata’s ideal buyer. Chart visual proves the exact CFO-facing outcome the ICP needs to justify budget, with a specific 28% CPL drop.
The Paid Media Number Your CFO Trusts, scored 8/10 against Metadata’s ideal buyer. Sankey visual instantly solves the siloed-channel-data pain and ties all spend to closed-won pipeline.
What I got wrong, and the fix. Free two-hour workshop, Thursday 8 October, 1 to 3 p.m. ET., scored 6/10 against Metadata’s ideal buyer. Compelling failure stat stops the scroll but the gifting experiment story is off-topic for a paid media audience.
Building an Agentic GTM Engine. Free two-hour workshop, Thursday 8 October, 1 to 3 p.m. ET., scored 8/10 against Metadata’s ideal buyer. Specific pipeline proof and free workshop CTA land hard for the exact ICP.
Intelligence Is Not Execution, scored 9/10 against Metadata’s ideal buyer. Competitor callout plus the comparison grid nails the exact gap the ICP lives in daily, making the click almost automatic.

See Metadata’s full live-ad board on AdRoast. Every creative scored against their ICP, with the exact fix for each.

Learn the method behind these scores: the AdRoast guides cover how to audit your ads against your ICP and why clicks do not turn into pipeline.