How much time should I budget?

About 3 hours total, a working session and a review call. We do the heavy lifting.

What if I only want the roadmap, not the build?

That's the Campaign Repositioning Sprint. Ship it yourself, or upgrade to Done-For-You later.

Do you interview my customers?

Optional. We can mine your call recordings, reviews, and won/lost notes instead.

B2B teams spending $20K+/mo on ads whose demos aren't converting.

Book a 30-minute call. We'll tell you straight if it's a fit.

Where MetaCompliance's ads lose the buyer

MetaCompliance is running 11 live ads on LinkedIn and Google. Their average fit to their own ideal buyer is 7.1 out of 10, and 3 ads need fixing. Each ad below is one of MetaCompliance’s real live creatives, read straight from the ad libraries.

MetaCompliance’s live ads, scored against their buyer

Free Download | Cyber Security Awareness: A Leader’s Guide to Reducing Human Risk, scored 6/10 against MetaCompliance’s ideal buyer. Selfie format feels native on LinkedIn but the guide title and body copy lack a sharp pain-point hook to compel the CISO buyer.
Cyber Security Awareness Month gets organisations and individuals talking about , scored 7/10 against MetaCompliance’s ideal buyer. Webinar creative directly names the ICP's core frustration.
Security awareness programmes don’t need to be more complicated. They need to be, scored 6/10 against MetaCompliance’s ideal buyer. Planner asset is relevant but headline is generic and body copy cuts before explaining why consistency solves the buyer's problem.
Download Your 2026 Security Awareness Planner, scored 6/10 against MetaCompliance’s ideal buyer. Planner content is visible and relevant but creative headline drops the '2026' urgency hook that sharpens the offer.
89% of CISOs can’t confidently link security awareness activities to reduced inc, scored 9/10 against MetaCompliance’s ideal buyer. Named role, damning stat, and measurable outcome promise combine into a near-perfect CISO hook.
Rethinking Human Cyber Risk: CISO Research Report, scored 7/10 against MetaCompliance’s ideal buyer. CISO-named report cover is clearly visible and the selfie format feels native, but the stat hook lives only in the body, not the creative.
Edition 7: The AI Act deadline is here. Is your organisation compliant?, scored 7/10 against MetaCompliance’s ideal buyer. Urgency-driven regulatory hook lands well but stops short of linking MetaCompliance to the solution.
Führungskräfte: Cybersicherheitsbewusstsein wirkt nicht so, wie Sie denken. Viel, scored 7/10 against MetaCompliance’s ideal buyer. Leadership-framed guide targets the human-risk angle well for the DACH market, though proof points are absent.
⚠️ Cyber Security Awareness Month is a waste of your time… …if it ends on 31st O, scored 8/10 against MetaCompliance’s ideal buyer. Provocative hook directly challenges the one-off training mindset that defines the ICP's core frustration.
MetaCompliance Cyber Security Training, scored 7/10 against MetaCompliance’s ideal buyer. Role-based, automated, localised differentiators are all present and match high-intent search queries well.
Advanced Phishing Simulation Ad, scored 8/10 against MetaCompliance’s ideal buyer. 6M-user proof plus a demo CTA and measurable outcome claim make this the strongest demand-gen Google entry.

See MetaCompliance’s full live-ad board on AdRoast. Every creative scored against their ICP, with the exact fix for each.

Learn the method behind these scores: the AdRoast guides cover how to audit your ads against your ICP and why clicks do not turn into pipeline.