Where Megamation's ads lose the buyer

Megamation is running 6 live ads on LinkedIn and Google. Their average fit to their own ideal buyer is 5.2 out of 10, and 6 ads need fixing. Each ad below is one of Megamation’s real live creatives, read straight from the ad libraries.

Megamation’s live ads, scored against their buyer

  • Any mobile device. Apple, Samsung, Google…it doesn’t matter., scored 4/10 against Megamation’s ideal buyer. Device-agnostic claim is table stakes, no outcome or CTA to convert the ICP buyer.
  • Mobile CMMS on any device., scored 5/10 against Megamation’s ideal buyer. Concrete benefit of reduced travel is good but no proof, no CTA, and the UI screenshot is underused.
  • Legacy systems or multiple facilities, Megamation can connect them., scored 6/10 against Megamation’s ideal buyer. Integration claim hits the ICP's core ERP pain and the Power BI dashboard shows it, but no proof or CTA closes the deal.
  • Expect more from your CMMS., scored 6/10 against Megamation’s ideal buyer. Right buyer, right pain, but no specific outcome or proof to earn the click.
  • Megamation guides you every step of the way., scored 5/10 against Megamation’s ideal buyer. Support bundle is a real differentiator but no outcome or CTA makes it forgettable.
  • Unlimited online training, personalized 24/7 support., scored 5/10 against Megamation’s ideal buyer. Identical support list to ad 1 with no outcome or CTA, longevity claim adds mild credibility.

See Megamation’s full live-ad board on AdRoast. Every creative scored against their ICP, with the exact fix for each.

Learn the method behind these scores: the AdRoast guides cover how to audit your ads against your ICP and why clicks do not turn into pipeline.