How much time should I budget?

About 3 hours total, a working session and a review call. We do the heavy lifting.

What if I only want the roadmap, not the build?

That's the Campaign Repositioning Sprint. Ship it yourself, or upgrade to Done-For-You later.

Do you interview my customers?

Optional. We can mine your call recordings, reviews, and won/lost notes instead.

B2B teams spending $20K+/mo on ads whose demos aren't converting.

Book a 30-minute call. We'll tell you straight if it's a fit.

Where Medrio's ads lose the buyer

Medrio is running 11 live ads on LinkedIn and Google. Their average fit to their own ideal buyer is 6.1 out of 10, and 7 ads need fixing. Each ad below is one of Medrio’s real live creatives, read straight from the ad libraries.

Medrio’s live ads, scored against their buyer

"The ability to customize the EDC throughout the study is helpful." Mid-study ch, scored 7/10 against Medrio’s ideal buyer. G2 badge plus a role-matched quote land well, but 'Connect with us' CTA is too soft for consideration stage.
Download, scored 5/10 against Medrio’s ideal buyer. Career-trends angle attracts CDM professionals but bridges weakly to Medrio's EDC product pain.
What if your next study hit these numbers? 83% faster mid-study changes. No data, scored 8/10 against Medrio’s ideal buyer. Three sharp, ICP-specific numbers anchored by a 98% retention hook make a compelling case to switch.
My vision for Medrio is to be a true "one-stop shop" for small and scaling life , scored 6/10 against Medrio’s ideal buyer. Vision statement builds brand but lacks a concrete hook or buyer pain to anchor the memory.
AI came up in almost every conversation we had with 63 clinical data management , scored 5/10 against Medrio’s ideal buyer. Career-focused asset targets individual CDM practitioners, not the sponsor or CRO buyer who signs the contract.
Ranked #1 for small businesses on G2. See why. Small and scaling life sciences t, scored 6/10 against Medrio’s ideal buyer. Three G2 badges and a clear segment claim give strong third-party proof, but no outcome or pain hook to push past consideration.
Appreciation post for the most important knick knack on my desk: this Easy Butto, scored 5/10 against Medrio’s ideal buyer. Quirky personal hook is engaging but the product connection and buyer pain are buried behind the anecdote.
The CDM role isn't disappearing. It's being redefined, faster than most job desc, scored 5/10 against Medrio’s ideal buyer. Career-survival framing targets individual practitioners, not the sponsor or CRO decision-maker who buys EDC.
Book a Discovery Call, scored 8/10 against Medrio’s ideal buyer. Retention stat plus three specific outcome numbers hit the ICP's exact pain points, though 'Learn More' undersells the 'Book a Discovery Call' CTA in the text.
Book a Live Intro Call, scored 5/10 against Medrio’s ideal buyer. G2 rank and testimonial promise are solid but no outcome or named customer makes the proof too thin to convert.
A Senior Data Manager called Medrio EDC highly user-friendly with plug-and-play , scored 7/10 against Medrio’s ideal buyer. Real role-attributed quote and G2 badge land well, but no specific outcome number limits the proof's persuasive weight.

See Medrio’s full live-ad board on AdRoast. Every creative scored against their ICP, with the exact fix for each.

Learn the method behind these scores: the AdRoast guides cover how to audit your ads against your ICP and why clicks do not turn into pipeline.