Where Mediform's ads lose the buyer
Mediform is running 20 live ads on LinkedIn and Google. Their average fit to their own ideal buyer is 7 out of 10, and 1 ad needs fixing. Each ad below is one of Mediform’s real live creatives, read straight from the ad libraries.
Mediform’s live ads, scored against their buyer
- Jetzt Kostenlose Demo Sichern, scored 8/10 against Mediform’s ideal buyer. Before/after creative nails the exact MFA phone-overload pain with specific proof points and DSGVO badge, but no PVS integration mention.
- Möglichkeiten für meine Praxis, scored 7/10 against Mediform’s ideal buyer. Evocative end-of-day overwhelm image and headline land the pain well, but the solution stays vague with no numbers or compliance signals.
- Mehr über MediVoice erfahren, scored 8/10 against Mediform’s ideal buyer. Timely regulatory hook ties a looming call-volume spike directly to MediVoice relief, making the urgency feel earned and immediate.
- Jetzt Kostenlose Demo Sichern, scored 8/10 against Mediform’s ideal buyer. Specific pain hook, three concrete features, and DSGVO badge land well for the ICP, but no named proof or customer number.
- Mehr über MediVoice erfahren, scored 7/10 against Mediform’s ideal buyer. Timely regulatory hook ties a real incoming pressure directly to the product, though the CTA 'Mehr erfahren' is soft for a cold audience.
- Jetzt Kostenlose Demo Sichern, scored 9/10 against Mediform’s ideal buyer. Before-after split creative makes the MFA interruption pain visceral and the resolved state concrete, strongest ICP resonance in the set.
- Möglichkeiten für meine Praxis, scored 7/10 against Mediform’s ideal buyer. Empathetic pain enumeration resonates but the payoff 'KI erledigt Routineaufgaben' is generic with no specific outcome or proof.
- Die meisten Anrufe in Arztpraxen sind Routine, und kosten täglich wertvolle Zeit, scored 7/10 against Mediform’s ideal buyer. Punchy MFA-framing headline hits the ICP nerve but the creative reads as a content piece, not a product offer, softening conversion intent.
- KI für Arztpraxen in der Allgemeinmedizin | Mediform, scored 8/10 against Mediform’s ideal buyer. Specific quantified outcome and MFA role framing are strong, and the real physician photo adds peer credibility for the ICP.
- KI Telefonassistent Arztpraxis Google, scored 8/10 against Mediform’s ideal buyer. Headline matches high-intent query precisely, 'kein Anrufbeantworter, kein Callcenter' differentiates clearly, and sitelinks cover key buyer paths.
- PVS Terminsystem Kein Wechsel Nötig, scored 7/10 against Mediform’s ideal buyer. Directly addresses the integration objection that blocks purchase, but the headline 'Mediform' alone wastes the most visible real estate.
- Doctolib Alternative No PVS Switch, scored 8/10 against Mediform’s ideal buyer. Competitor-intent targeting with a sharp no-migration hook lands well for switchers.
- Automate Prescriptions Switch From Vitas, scored 8/10 against Mediform’s ideal buyer. Competitor displacement angle plus free test call and no-data-migration proof hits the right buyer.
- KI Telefonassistenten 2026 Comparison, scored 5/10 against Mediform’s ideal buyer. Neutral comparison framing is vague and offers no owned value proposition to earn the click.
- Schluss Mit Warteschleifen Free Test Call, scored 7/10 against Mediform’s ideal buyer. Pain-led headline and a two-minute test call CTA are concrete, though body is thin on proof.
- MediVoice KI Erledigt Aufgaben Demo, scored 6/10 against Mediform’s ideal buyer. Benefit copy is generic and the sitelinks add little urgency for a high-intent searcher.
- Mediform KI Telefonassistent Brand, scored 5/10 against Mediform’s ideal buyer. Bare brand name headline with a functional description but no hook, proof, or CTA.
- Automate Patient Inquiries With AI, scored 5/10 against Mediform’s ideal buyer. Functional claim with no specificity, proof, or reason to prefer Mediform over any rival.
- KI Empfang Der Aufgaben Erledigt, scored 4/10 against Mediform’s ideal buyer. Bare brand name and a single vague tagline give a high-intent searcher nothing concrete to act on.
- Autonomer Telefonassistent Termine Rezepte, scored 8/10 against Mediform’s ideal buyer. Names the exact three pain points (Termine, Rezepte, Auskünfte) physicians drown in, fully automatic.
See Mediform’s full live-ad board on AdRoast. Every creative scored against their ICP, with the exact fix for each.
Learn the method behind these scores: the AdRoast guides cover how to audit your ads against your ICP and why clicks do not turn into pipeline.