How much time should I budget?

About 3 hours total, a working session and a review call. We do the heavy lifting.

What if I only want the roadmap, not the build?

That's the Campaign Repositioning Sprint. Ship it yourself, or upgrade to Done-For-You later.

Do you interview my customers?

Optional. We can mine your call recordings, reviews, and won/lost notes instead.

B2B teams spending $20K+/mo on ads whose demos aren't converting.

Book a 30-minute call. We'll tell you straight if it's a fit.

Where Matomo's ads lose the buyer

Matomo is running 18 live ads on LinkedIn and Google. Their average fit to their own ideal buyer is 6.6 out of 10, and 7 ads need fixing. Each ad below is one of Matomo’s real live creatives, read straight from the ad libraries.

Matomo’s live ads, scored against their buyer

Enterprise marketing teams spend more time ruling out false alarms than acting o, scored 5/10 against Matomo’s ideal buyer. Asset topic (AI prompts) feels tangential to Matomo's core privacy and accuracy pain, weakening relevance.
Test what Matomo can build for you., scored 7/10 against Matomo’s ideal buyer. LEGO logo delivers instant recognizable proof, but the trial CTA undersells the privacy and data-ownership value proposition.
Finally: data you can trust, scored 6/10 against Matomo’s ideal buyer. Pain points land well but no proof or specific outcome stops this from converting a skeptical buyer.
Wie viele deiner Klicks sind echt?  Stell dir vor, du öffnest deinen monatl, scored 7/10 against Matomo’s ideal buyer. Sharp pain hook on sampling accuracy lands well for the German-market analyst buyer.
Anonym. Kostenlos. 100% Data-Ownership.  Diese drei Eigenschaften hört man , scored 6/10 against Matomo’s ideal buyer. Intriguing skeptic hook on overused promises but stops short of a concrete POV or finding.
Sie treffen Entscheidungen auf Basis von Daten, die das reale Kundenverhalten ni, scored 7/10 against Matomo’s ideal buyer. Timely AI-bot traffic angle gives the ebook a non-obvious hook, but no teaser finding previews the payoff.
See if Matomo can pass your test, scored 8/10 against Matomo’s ideal buyer. Named customer proof plus a low-friction 21-day trial offer makes a compelling conversion case.
You collect more data than ever. But can you trust it when the next high-stakes , scored 7/10 against Matomo’s ideal buyer. 300-expert Censuswide study gives strong asset credibility, but no teaser finding is shared to earn the click.
Sie erfassen mehr Daten als je zuvor. Doch wie verlässlich sind sie, wenn wichti, scored 7/10 against Matomo’s ideal buyer. Same strong 300-expert study asset as the English version, solid relevance, but still no teaser finding to pull the reader in.
Stay compliant. Keep your insights., scored 7/10 against Matomo’s ideal buyer. Crisp dual-benefit headline and named regulations (GDPR, CNIL, ICO, BfDI) speak directly to the compliance buyer, but no proof or outcome number.
Understand usage and behavior, scored 6/10 against Matomo’s ideal buyer. Benefit headline is clear but generic with no proof, no differentiator from any analytics tool, and no ICP pain signal.
Try Matomo for your brand too, like LEGO, scored 7/10 against Matomo’s ideal buyer. Named logo proof and a free trial CTA land well, but no privacy or data-ownership hook to close the ICP gap.
Analytics your team will actually use, scored 5/10 against Matomo’s ideal buyer. Usability hook is relatable but no proof, no privacy angle, and no specific outcome to earn the demo click.
Compare web analytics vendors with a scoring matrix, scored 8/10 against Matomo’s ideal buyer. Specific, high-value questions on data ownership, hosting, cookies and AI traffic perfectly mirror the ICP's active evaluation pain.
„Unsere Daten liegen doch in Deutschland.“ Aber ist das wirklich der entscheiden, scored 7/10 against Matomo’s ideal buyer. Challenges the common misconception that German hosting equals compliance, a sharp POV for privacy-conscious buyers, but no next step shown.
Try Matomo for your brand too, like Stockholm University, scored 6/10 against Matomo’s ideal buyer. Stockholm University logo adds credible institutional proof and the free trial CTA is clear, but no outcome or reason why it passed.
One source of truth for web and app analytics, scored 5/10 against Matomo’s ideal buyer. Feature list covers the right territory but no proof, no specific outcome, and no differentiator separates it from any analytics vendor.
Your best-performing campaigns may not be performing the way you think. AI traff, scored 8/10 against Matomo’s ideal buyer. Timely, specific problem framing around AI bot traffic inflating signals gives the asset real download-worthy urgency for the ICP.

See Matomo’s full live-ad board on AdRoast. Every creative scored against their ICP, with the exact fix for each.

Learn the method behind these scores: the AdRoast guides cover how to audit your ads against your ICP and why clicks do not turn into pipeline.