How much time should I budget?

About 3 hours total, a working session and a review call. We do the heavy lifting.

What if I only want the roadmap, not the build?

That's the Campaign Repositioning Sprint. Ship it yourself, or upgrade to Done-For-You later.

Do you interview my customers?

Optional. We can mine your call recordings, reviews, and won/lost notes instead.

B2B SaaS spending $20K+/mo on ads whose demos aren't converting.

Book a 30-minute call. We'll tell you straight if it's a fit.

Where Marktplaats's ads lose the buyer

Marktplaats is running 18 live ads on LinkedIn and Google. Their average fit to their own ideal buyer is 6.7 out of 10, and 0 ads need fixing. Each ad below is one of Marktplaats’s real live creatives, read straight from the ad libraries.

Marktplaats’s live ads, scored against their buyer

Wist jij dat bezoekers bijna vier keer vaker via de zoekbalk op een zoekpagina t, scored 7/10 against Marktplaats’s ideal buyer. Myth-busting stat reframes how sellers think about search visibility, strong POV for the platform.
Geef je aanbod een voorsprong op de rest. Bereik meer potentiële klanten en verg, scored 5/10 against Marktplaats’s ideal buyer. Generic growth promise with no specific proof or differentiator to earn the click from a busy dealer.
Breng je aanbod onder de aandacht bij de juiste mensen en op het juiste moment. , scored 6/10 against Marktplaats’s ideal buyer. Relatable POV format lands the outcome clearly but lacks any concrete proof or next step.
Wat is mooier dan meer zichtbaarheid? Juist, meer sales. Maar het is natuurlijk , scored 6/10 against Marktplaats’s ideal buyer. Named brand case study adds credibility but speaks to marketers, not the SMB seller ICP.
Welke KPI’s bepalen nou echt of je advertentie werkt? Met de juiste KPI’s zie je, scored 5/10 against Marktplaats’s ideal buyer. Generic KPI listicle hooks ad-savvy readers but gives no Marktplaats-specific reason to click.
Moet je echt alles handmatig instellen op Marktplaats? Zeker niet! Dankzij autom, scored 7/10 against Marktplaats’s ideal buyer. Myth-busting format directly addresses a real SMB pain, manual listing effort, with a clear automation payoff.
Fujifilm x100vi Camera Listing, scored 7/10 against Marktplaats’s ideal buyer. Exact model match to a high-intent query lands the buyer directly in the right category.
Jura S8 Coffee Machine Listing, scored 6/10 against Marktplaats’s ideal buyer. Model-specific headline is on-query but body copy scatters across generic category claims instead of reinforcing the find.
Nieuw en Tweedehands Apple iPhone, scored 8/10 against Marktplaats’s ideal buyer. New and used framing plus trusted shipping and payment signals directly match a high-intent iPhone buyer.
2e Hands Honda Civic Aanbod, scored 7/10 against Marktplaats’s ideal buyer. 150,000 listings stat is a strong inventory proof point for a car buyer already searching this model.
2dehands Volkswagen Multivan Aanbod, scored 8/10 against Marktplaats’s ideal buyer. Stacked proof, 150k listings, 2.7M buyers monthly, 10x auto site of the year, gives a car buyer every reason to click.
Mini Roadster Cabrio Kopen, scored 6/10 against Marktplaats’s ideal buyer. Query-matched headline lands well but body adds no urgency or inventory signal.
Honda Civic Beste Deal, scored 8/10 against Marktplaats’s ideal buyer. Strong social proof with 2.7M buyers and 150K listings backs the best-deal claim convincingly.
Audi SQ5 113x Aanbod, scored 7/10 against Marktplaats’s ideal buyer. Specific inventory count of 113 gives a concrete reason to click over rivals.
Porsche Panamera Grootste Aanbod, scored 7/10 against Marktplaats’s ideal buyer. Multiple proof points land well but body copy feels dense and repetitive for a premium searcher.
VW Transporter Nieuw En 2dehands, scored 8/10 against Marktplaats’s ideal buyer. Headline covers both new and used intent and 8000 dealers adds strong marketplace depth proof.
2e Hands Auto Kopen Marktplaats, scored 7/10 against Marktplaats’s ideal buyer. 150K listings and sitelinks give clear next steps but body is brief and misses a differentiator.
Toyota Auris 2013 Beste Deal, scored 6/10 against Marktplaats’s ideal buyer. Headline is specific but body truncates before delivering any proof or reason to prefer Marktplaats.

See Marktplaats’s full live-ad board on AdRoast. Every creative scored against their ICP, with the exact fix for each.

Learn the method behind these scores: the AdRoast guides cover how to audit your ads against your ICP and why clicks do not turn into pipeline.