How much time should I budget?

About 3 hours total, a working session and a review call. We do the heavy lifting.

What if I only want the roadmap, not the build?

That's the Campaign Repositioning Sprint. Ship it yourself, or upgrade to Done-For-You later.

Do you interview my customers?

Optional. We can mine your call recordings, reviews, and won/lost notes instead.

B2B teams spending $20K+/mo on ads whose demos aren't converting.

Book a 30-minute call. We'll tell you straight if it's a fit.

Where Mangopay's ads lose the buyer

Mangopay is running 16 live ads on LinkedIn and Google. Their average fit to their own ideal buyer is 7.3 out of 10, and 2 ads need fixing. Each ad below is one of Mangopay’s real live creatives, read straight from the ad libraries.

Mangopay’s live ads, scored against their buyer

🌍 Exciting news for platforms moving money across markets: Mangopay Virtual Acc, scored 7/10 against Mangopay’s ideal buyer. Specific feature launch with 24 currencies and named examples lands well for global platform buyers, but no pain hook or CTA beyond 'Find out more'.
🔥 Exciting news: Mangopay and Vinted have extended their long-standing partners, scored 5/10 against Mangopay’s ideal buyer. Named customer proof is credible but this is a partnership announcement, not a demand-gen offer, so it earns attention without earning a click.
Embedded payments for booking platforms, scored 8/10 against Mangopay’s ideal buyer. Pain-first hook on reconciliation chaos, wallet flow diagram, and vertical-specific framing make this the sharpest ICP match of the three.
Make funding part of the experience, scored 7/10 against Mangopay’s ideal buyer. Specific pain hook lands well but stops short of naming the multi-party platform buyer.
Monetize your payment flows, scored 8/10 against Mangopay’s ideal buyer. Split, hold, route diagram makes the multi-party value prop instantly scannable for the right buyer.
Turn money movements into revenue, scored 7/10 against Mangopay’s ideal buyer. Revenue angle resonates but repeats the same message as ad 1 with less specificity in the diagram.
Embedded payments for booking platforms, scored 9/10 against Mangopay’s ideal buyer. Vertical-specific hook plus escrow, split, payout flow diagram hits the exact pain of booking platform buyers.
🔔 New research from Mangopay finds that enterprise platforms struggle with frag, scored 7/10 against Mangopay’s ideal buyer. Research report framing earns credibility with enterprise buyers but the CTA is passive and low-commitment.
Give your ops team their evenings back, scored 8/10 against Mangopay’s ideal buyer. Vivid, specific pain moment nails the manual reconciliation trigger that drives platform buyers to switch.
Multi-party payment infrastructure, scored 8/10 against Mangopay’s ideal buyer. Buyer, seller, partner, freelancer diagram makes the multi-party wallet case concrete and immediately recognizable.
Multi-PSP, without the operational hassle, scored 8/10 against Mangopay’s ideal buyer. Addresses the patchwork PSP pain point directly with recognizable provider logos as proof of integration breadth.
Creator growth changes payments, scored 7/10 against Mangopay’s ideal buyer. Sharp pain hook for live commerce platforms but no CTA or proof to close the click.
Embedded payments for booking platforms, scored 8/10 against Mangopay’s ideal buyer. Vertical-specific hook with wallet infrastructure diagram lands the exact post-checkout complexity pain.
When creators scale, complexity follows, scored 7/10 against Mangopay’s ideal buyer. Same strong pain hook as paired ad but headline copy adds no new angle to earn a separate click.
Expand markets, not payment complexity, scored 7/10 against Mangopay’s ideal buyer. Hits the market-expansion ceiling pain precisely but 'Read more' CTA is too weak for a cold enterprise buyer.
After enterprise platforms reach an initial growth milestone, higher volumes sta, scored 6/10 against Mangopay’s ideal buyer. Thought-leadership framing with a named author adds credibility but no concrete offer or next step for the buyer.

See Mangopay’s full live-ad board on AdRoast. Every creative scored against their ICP, with the exact fix for each.

Learn the method behind these scores: the AdRoast guides cover how to audit your ads against your ICP and why clicks do not turn into pipeline.