How much time should I budget?

About 3 hours total, a working session and a review call. We do the heavy lifting.

What if I only want the roadmap, not the build?

That's the Campaign Repositioning Sprint. Ship it yourself, or upgrade to Done-For-You later.

Do you interview my customers?

Optional. We can mine your call recordings, reviews, and won/lost notes instead.

B2B teams spending $20K+/mo on ads whose demos aren't converting.

Book a 30-minute call. We'll tell you straight if it's a fit.

Where Mambu's ads lose the buyer

Mambu is running 17 live ads on LinkedIn and Google. Their average fit to their own ideal buyer is 6.5 out of 10, and 7 ads need fixing. Each ad below is one of Mambu’s real live creatives, read straight from the ad libraries.

Mambu’s live ads, scored against their buyer

Live Webinar: Introducing Mambu Intelligent Core, scored 7/10 against Mambu’s ideal buyer. Direct bank-transformation framing fits the ICP well, but lacks a specific AI outcome or proof point to lift urgency.
Mambu x Mastercard Move: Banking without borders, scored 7/10 against Mambu’s ideal buyer. Pain-first headline and Mastercard co-brand signal credibility, but stops short of a specific outcome or conversion offer.
Bring the world to your customers, through Mambu and Mastercard Move., scored 7/10 against Mambu’s ideal buyer. Specific proof point ('nearly 17B endpoints, one integration away') lands well but headline buries the buyer pain.
Learn how to bring Shari'ah products to market sooner., scored 7/10 against Mambu’s ideal buyer. Speed-to-market hook hits a real Islamic banking pain, on-demand demo lowers friction, but no proof of how fast.
Victor Mithouard, scored 5/10 against Mambu’s ideal buyer. Thought-leadership webinar with no product offer or demo CTA; brand play, not demand-gen.
We recently announced the Mambu Intelligent Core. Today we want to give you more, scored 8/10 against Mambu’s ideal buyer. 'Agentic capabilities' on an AI-native core directly targets the AI-speed modernization trigger this ICP acts on.
Same Shari'ah principles. Better banking experience. Get access now., scored 6/10 against Mambu’s ideal buyer. Islamic banking segment fit is clear but creative copy adds no differentiation beyond the on-demand format.
Mambu x Mastercard Move: Less to build. More to offer., scored 8/10 against Mambu’s ideal buyer. 'No tech stack rebuild' directly kills the biggest objection; specific numbers give instant credibility for global payments buyers.
Ep. 100 - Payments Shed launches 'In Conversation with' Ep. 1: Money Has No Business Hours - How Brazil is re-writing the Payments Playbook Ft. Mambu, scored 5/10 against Mambu’s ideal buyer. Brand and thought-leadership podcast episode, no product offer or demo CTA; judge on brand lift not buyer fit.
See Mambu's Islamic banking in action. Watch on your time., scored 6/10 against Mambu’s ideal buyer. On-demand demo CTA is clear and segment fit is right, but no speed, proof, or differentiation to compel the click.
Uma operação cross-border pode usar uma rede global eficiente e ainda assim ser , scored 7/10 against Mambu’s ideal buyer. Payments Hub diagram with Pix, Swift, Mastercard clearly targets Brazilian financial institutions modernizing cross-border ops.
Software Empréstimos Empresas, scored 5/10 against Mambu’s ideal buyer. Matches lender segment but 'banking experiences your clients will love' is generic with no specific outcome or differentiator.
Plataforma Gestión Financiera Avance, scored 7/10 against Mambu’s ideal buyer. AI-ready composable core claim directly hits modernization trigger, though 'Avance con Mambu' CTA is soft.
Consumer Loan Software Mambu, scored 6/10 against Mambu’s ideal buyer. Targets lenders clearly but 'better customer experiences' is a generic promise with no proof or speed claim.
API pagos pasarela todos esquemas, scored 7/10 against Mambu’s ideal buyer. Single-API payments with host-to-host connectivity and STP monitoring speaks directly to integration-burdened fintech buyers.
Plataforma de Core Bancário Demo, scored 7/10 against Mambu’s ideal buyer. Free demo CTA plus 'join pioneers transforming banking' creates urgency, though body leans aspirational over specific.
Produtos de Crédito Pessoal, scored 5/10 against Mambu’s ideal buyer. Consumer credit platform claim is relevant.

See Mambu’s full live-ad board on AdRoast. Every creative scored against their ICP, with the exact fix for each.

Learn the method behind these scores: the AdRoast guides cover how to audit your ads against your ICP and why clicks do not turn into pipeline.