How much time should I budget?

About 3 hours total, a working session and a review call. We do the heavy lifting.

What if I only want the roadmap, not the build?

That's the Campaign Repositioning Sprint. Ship it yourself, or upgrade to Done-For-You later.

Do you interview my customers?

Optional. We can mine your call recordings, reviews, and won/lost notes instead.

B2B teams spending $20K+/mo on ads whose demos aren't converting.

Book a 30-minute call. We'll tell you straight if it's a fit.

Where Mailgun's ads lose the buyer

Mailgun is running 9 live ads on LinkedIn and Google. Their average fit to their own ideal buyer is 6.8 out of 10, and 3 ads need fixing. Each ad below is one of Mailgun’s real live creatives, read straight from the ad libraries.

Mailgun’s live ads, scored against their buyer

Register for the Deliverability Academy webinar, scored 8/10 against Mailgun’s ideal buyer. Sharp pain hook ties deliverability failure directly to peak-season revenue loss, with named expert speakers adding credibility.
Register for the Deliverability Academy webinar, scored 6/10 against Mailgun’s ideal buyer. Solid topic but 'Fewer Answers' framing is passive and the value of attending stays vague.
Get the insights, scored 6/10 against Mailgun’s ideal buyer. Benchmark stat grabs attention but the pivot to 'not moving the needle' lacks a concrete payoff for the ICP.
Turn email into revenue, scored 7/10 against Mailgun’s ideal buyer. Confident hook reframes deliverability and ROI proof as the real question, matching the ICP pain well.
See the data, scored 7/10 against Mailgun’s ideal buyer. List hygiene angle hits a real ICP pain but 'Benchmark your list' CTA undersells what the report actually delivers.
Fix your email blind spots, scored 7/10 against Mailgun’s ideal buyer. Inbox placement blind spot is a precise ICP pain, though the CTA is curiosity-driven rather than outcome-driven.
Get the insights, scored 8/10 against Mailgun’s ideal buyer. Spam-folder visual with 10,290 count lands the deliverability pain instantly for this exact buyer.
Transactional Email API Service For Developers | Mailgun, scored 7/10 against Mailgun’s ideal buyer. Headline nails the developer ICP and query intent, but body reads educational rather than outcome-driven for a high-intent searcher.
Email Delivery Made Easy, scored 5/10 against Mailgun’s ideal buyer. Generic headline and vague body offer no specific outcome for a developer or deliverability buyer actively searching.

See Mailgun’s full live-ad board on AdRoast. Every creative scored against their ICP, with the exact fix for each.

Learn the method behind these scores: the AdRoast guides cover how to audit your ads against your ICP and why clicks do not turn into pipeline.