How much time should I budget?

About 3 hours total, a working session and a review call. We do the heavy lifting.

What if I only want the roadmap, not the build?

That's the Campaign Repositioning Sprint. Ship it yourself, or upgrade to Done-For-You later.

Do you interview my customers?

Optional. We can mine your call recordings, reviews, and won/lost notes instead.

B2B teams spending $20K+/mo on ads whose demos aren't converting.

Book a 30-minute call. We'll tell you straight if it's a fit.

Where Mailchimp's ads lose the buyer

Mailchimp is running 11 live ads on LinkedIn and Google. Their average fit to their own ideal buyer is 5.4 out of 10, and 7 ads need fixing. Each ad below is one of Mailchimp’s real live creatives, read straight from the ad libraries.

Mailchimp’s live ads, scored against their buyer

Best Color Palette Generator Tools Online | Mailchimp, scored 2/10 against Mailchimp’s ideal buyer. Content SEO article, not a product ad; wrong intent for any buying query.
Grow your business - Send Faster, Sell Faster, scored 7/10 against Mailchimp’s ideal buyer. Email plus SMS combo pitch lands well for small business buyers already searching.
Intuit Mailchimp® - Intuit Mailchimp® Email & SMS, scored 6/10 against Mailchimp’s ideal buyer. Covers key features but headline redundancy and vague body dilute the click pull.
Meet Gmail and Yahoo Requirements - Professional Email Marketing, scored 6/10 against Mailchimp’s ideal buyer. Timely compliance hook but stops at credibility, no outcome or CTA for the buyer.
Best Free Photo and Video Editing Software and Apps, scored 2/10 against Mailchimp’s ideal buyer. Completely off-product, photo editing content has zero relevance to email or marketing automation buyers.
Explore Our Pricing and Offers - Pay Per Month or As You Go, scored 7/10 against Mailchimp’s ideal buyer. Flexible pricing message hits bottom-funnel intent well, sitelinks reinforce value but body copy is generic.
Easy & Personalized for You - Customize Your..., scored 6/10 against Mailchimp’s ideal buyer. Ease and personalization resonate with ICP.
Mailchimp Free Plan - Pick a Paid or Free Plan, scored 7/10 against Mailchimp’s ideal buyer. Free plan offer directly lowers signup friction for cost-sensitive small business buyers.
Social Media Marketing with SMART goals | Mailchimp, scored 3/10 against Mailchimp’s ideal buyer. Educational social media content mismatches buyers searching for an email or automation platform.
Mail Automation - Send Automated Emails, scored 8/10 against Mailchimp’s ideal buyer. Right message, right time outcome claim directly matches automation-seeker intent, with social proof snippet.
Send Beautiful Emails - Create Eye-Catching Emails, scored 5/10 against Mailchimp’s ideal buyer. Aesthetic angle is table-stakes for email tools, no outcome, proof, or reason to choose Mailchimp.

See Mailchimp’s full live-ad board on AdRoast. Every creative scored against their ICP, with the exact fix for each.

Learn the method behind these scores: the AdRoast guides cover how to audit your ads against your ICP and why clicks do not turn into pipeline.