How much time should I budget?

About 3 hours total, a working session and a review call. We do the heavy lifting.

What if I only want the roadmap, not the build?

That's the Campaign Repositioning Sprint. Ship it yourself, or upgrade to Done-For-You later.

Do you interview my customers?

Optional. We can mine your call recordings, reviews, and won/lost notes instead.

B2B teams spending $20K+/mo on ads whose demos aren't converting.

Book a 30-minute call. We'll tell you straight if it's a fit.

Where M3's ads lose the buyer

M3 is running 12 live ads on LinkedIn and Google. Their average fit to their own ideal buyer is 6.7 out of 10, and 4 ads need fixing. Each ad below is one of M3’s real live creatives, read straight from the ad libraries.

M3’s live ads, scored against their buyer

Simplify Hotel Accounting Without Tears, scored 5/10 against M3’s ideal buyer. Clear vertical fit but body copy repeats the headline with no proof or specific outcome.
Accountants For Hotels Services, scored 7/10 against M3’s ideal buyer. Empathy hook lands well and sitelinks surface both software and outsourced services for the ICP.
M3 Hospitality Cost-Efficient Accounting, scored 6/10 against M3’s ideal buyer. 25-year tenure adds credibility but 'cost-efficient' is vague and the demo CTA is buried mid-body.
Hotel Budget Software Built for Hoteliers, scored 8/10 against M3’s ideal buyer. 9,000-plus properties proof and 'built by hoteliers' differentiator make a strong case for the ICP.
M3 Accounting Core Platform, scored 7/10 against M3’s ideal buyer. 9,000-plus properties trust signal is solid but body copy is repetitive and the offer stays generic.
Hospitality Accounting Experts, scored 7/10 against M3’s ideal buyer. Empathy hook resonates with owner-operators and sitelinks cover key pain points well.
Bookkeeping Software Built for Hoteliers, scored 8/10 against M3’s ideal buyer. Strong ICP signal with USALI, GAAP, and 9,000+ hotel proof packed into one ad.
Trusted By 9,000 Plus Hotels, scored 7/10 against M3’s ideal buyer. Social proof headline lands well but body adds nothing beyond repeating the number.
Hotel Management Software Clarity Control, scored 5/10 against M3’s ideal buyer. Generic headline and vague aspirational body miss the specific pain this buyer feels.
Hospitality Accounting Tool Hotel Software, scored 6/10 against M3’s ideal buyer. 25-year credibility lands but 'clarity and control' is too vague to separate M3 from any accounting tool.
Professional Accounting Services M3, scored 7/10 against M3’s ideal buyer. CPAs, MBAs, and industry veterans is specific proof that earns trust from a hotel CFO scanning options.
Accounting Core Enterprise Hospitality Software, scored 7/10 against M3’s ideal buyer. Portfolio-level framing hits the multi-property owner squarely but stops short of any specific outcome or proof.

See M3’s full live-ad board on AdRoast. Every creative scored against their ICP, with the exact fix for each.

Learn the method behind these scores: the AdRoast guides cover how to audit your ads against your ICP and why clicks do not turn into pipeline.