Where Lumion's ads lose the buyer

Lumion is running 5 live ads on LinkedIn and Google. Their average fit to their own ideal buyer is 6.8 out of 10, and 1 ad needs fixing. Each ad below is one of Lumion’s real live creatives, read straight from the ad libraries.

Lumion’s live ads, scored against their buyer

• AIA-post-16x9-updated, scored 5/10 against Lumion’s ideal buyer. Brand / event post for AIA conference attendees only, not a demand-gen ad; judge on booth traffic, not buyer fit.
• From your model to client-ready visuals. Fast., scored 7/10 against Lumion’s ideal buyer. Ease-of-use hook lands well but undersells speed and client-ready output versus the headline variant.
• You speak architecture. Lumion speaks to everyone., scored 7/10 against Lumion’s ideal buyer. Creative nails the sketch-to-render gap but headline stays vague where the creative is specific.
• Your next client presentation starts with a free trial., scored 7/10 against Lumion’s ideal buyer. Free trial with no credit card removes friction well, but 'feel' is soft where speed or quality claims would land harder.
• Great at drawing. Even better at presenting., scored 8/10 against Lumion’s ideal buyer. Creative headline sharpens the exact client-communication pain architects live daily, with a low-friction trial CTA.

See Lumion’s full live-ad board on AdRoast. Every creative scored against their ICP, with the exact fix for each.

Learn the method behind these scores: the AdRoast guides cover how to audit your ads against your ICP and why clicks do not turn into pipeline.