How much time should I budget?

About 3 hours total, a working session and a review call. We do the heavy lifting.

What if I only want the roadmap, not the build?

That's the Campaign Repositioning Sprint. Ship it yourself, or upgrade to Done-For-You later.

Do you interview my customers?

Optional. We can mine your call recordings, reviews, and won/lost notes instead.

B2B teams spending $20K+/mo on ads whose demos aren't converting.

Book a 30-minute call. We'll tell you straight if it's a fit.

Where Luciq (formerly Instabug)'s ads lose the buyer

Luciq (formerly Instabug) is running 15 live ads on LinkedIn and Google. Their average fit to their own ideal buyer is 7.1 out of 10, and 5 ads need fixing. Each ad below is one of Luciq (formerly Instabug)’s real live creatives, read straight from the ad libraries.

Luciq (formerly Instabug)’s live ads, scored against their buyer

Mobile Observability Built Exclusively for Mobile, scored 8/10 against Luciq (formerly Instabug)’s ideal buyer. Strong ICP lock with platform callouts and AI-agent resolution hook, but no proof or specific outcome.
Automated Root Cause Analysis Luciq, scored 7/10 against Luciq (formerly Instabug)’s ideal buyer. Automated root cause analysis headline hits a core pain, but 'Evolved from Instabug' creates brand confusion mid-search.
Book a Luciq Demo, scored 8/10 against Luciq (formerly Instabug)’s ideal buyer. Named proof from Figma and Lyft plus a clear demo CTA makes this the strongest trust signal in the set.
5-Minute Mobile SDK Install, scored 7/10 against Luciq (formerly Instabug)’s ideal buyer. Low-friction install claim with platform specifics earns the click, but generic review quote dilutes credibility.
Ship Faster with Luciq, scored 6/10 against Luciq (formerly Instabug)’s ideal buyer. AI-agent detection angle is relevant but 'Ship Faster' is a generic outcome with no proof or specific metric.
Built Exclusively for Mobile, scored 8/10 against Luciq (formerly Instabug)’s ideal buyer. Figma and Lyft proof plus demo CTA and mobile-exclusive positioning pack strong signal into a short body.
Agentic Mobile Observability Platform, scored 6/10 against Luciq (formerly Instabug)’s ideal buyer. Correct category claim but no proof, no outcome, and 'book a demo in 30 seconds' undersells the value.
AI Agents That Resolve Issues, scored 7/10 against Luciq (formerly Instabug)’s ideal buyer. AI-agent resolution headline directly targets the autonomous-debugging trigger but body adds no proof or specifics.
Evolved from Instabug, Cut MTTR 85%, scored 9/10 against Luciq (formerly Instabug)’s ideal buyer. Named logos, two concrete outcome stats, and agentic mobile framing hit every ICP trigger.
Mobile Apps That Just Work, scored 6/10 against Luciq (formerly Instabug)’s ideal buyer. Headline is too generic and the body trails off before landing a specific outcome or proof point.
Book a Luciq Demo, scored 6/10 against Luciq (formerly Instabug)’s ideal buyer. Demo CTA is clear but body stays generic, missing the stats and mobile-specific pain that earn the click.
30-Min Demo, AI Auto-Resolve, scored 9/10 against Luciq (formerly Instabug)’s ideal buyer. Trusted logos, MTTR and maintenance stats, and sitelinks naming AI agents and mobile intelligence cover every ICP lever.
Debug Issues 5X Faster, scored 7/10 against Luciq (formerly Instabug)’s ideal buyer. Speed claim and AI agent framing are on-point but no named proof or MTTR stat to back the 5X promise.
Agentic Mobile Observability, scored 7/10 against Luciq (formerly Instabug)’s ideal buyer. Headline nails the category and agentic angle but body stays feature-list without a concrete outcome or proof.
Mobile Observability That Acts, scored 6/10 against Luciq (formerly Instabug)’s ideal buyer. Headline hook is punchy but the body only lists signal types with no outcome, stat, or reason to click now.

See Luciq (formerly Instabug)’s full live-ad board on AdRoast. Every creative scored against their ICP, with the exact fix for each.

Learn the method behind these scores: the AdRoast guides cover how to audit your ads against your ICP and why clicks do not turn into pipeline.