Where Lucid's ads lose the buyer

Lucid is running 3 live ads on LinkedIn and Google. Their average fit to their own ideal buyer is 6.7 out of 10, and 1 ad needs fixing. Each ad below is one of Lucid’s real live creatives, read straight from the ad libraries.

Lucid’s live ads, scored against their buyer

• Build your incident response strategy, scored 7/10 against Lucid’s ideal buyer. Targets DevOps and IT leads on a real pain, but 'Learn more' CTA and no proof limit urgency.
• See how Lucid uses Lucid, scored 6/10 against Lucid’s ideal buyer. Eat-your-own-dogfood angle is credible but stops short of naming a specific outcome for the buyer.
• Turn ideas into diagrams faster with AI, scored 7/10 against Lucid’s ideal buyer. Sharp engineer-facing hook on AI adoption ties directly to a sweet-spot ICP pain, but offer is vague.

See Lucid’s full live-ad board on AdRoast. Every creative scored against their ICP, with the exact fix for each.

Learn the method behind these scores: the AdRoast guides cover how to audit your ads against your ICP and why clicks do not turn into pipeline.