Where Lleverage's ads lose the buyer
Lleverage is running 11 live ads on LinkedIn and Google. Their average fit to their own ideal buyer is 7.1 out of 10, and 0 ads need fixing. Each ad below is one of Lleverage’s real live creatives, read straight from the ad libraries.
Lleverage’s live ads, scored against their buyer
- Plan zoals je beste planner. Zo werkt het., scored 5/10 against Lleverage’s ideal buyer. Intriguing claim but no use case, metric, or buyer role to anchor it for the ICP.
- Stop met elke maandag opnieuw plannen., scored 6/10 against Lleverage’s ideal buyer. Sharp pain point on ERP over-planning but creative stays generic with no proof or named outcome.
- Een weekplanning in 3 minuten, scored 9/10 against Lleverage’s ideal buyer. Named customer, jaw-dropping before-after metric, and a manufacturing visual lock in the ICP instantly.
- Van 25% naar ruim 90% touchless facturen, scored 9/10 against Lleverage’s ideal buyer. Precise before-after result with a named manufacturer customer hits the AP buyer pain dead center.
- 90% van de orders, automatisch ingevoerd, scored 9/10 against Lleverage’s ideal buyer. Concrete automation rate plus a 30-second confirmation speed, anchored by a real distributor customer story.
- Exportoffertes in seconden, niet in 20 minuten, scored 8/10 against Lleverage’s ideal buyer. Vivid time contrast on a real export pain, named customer adds proof, though the buyer role is slightly narrow.
- Geen rip-and-replace. Geen black box., scored 5/10 against Lleverage’s ideal buyer. Reassuring controllability angle but no use case, metric, or buyer role makes it too abstract to earn a click.
- Stop met documenten handmatig controleren., scored 6/10 against Lleverage’s ideal buyer. Relevant promise for the ICP but no proof, no metric, and no specific document type to make it concrete.
- Stop met orders overtypen. Zo werkt het., scored 6/10 against Lleverage’s ideal buyer. Pain and format list are sharp but proof is absent and the creative stays generic.
- Orders van inbox naar ERP, 20 minuten sneller per order, scored 7/10 against Lleverage’s ideal buyer. Concrete time saving and knowledge-loss hook land well, but the floral sector visual narrows perceived relevance.
- 96% van de deurorders goed herkend, uit 40.000 varianten, scored 8/10 against Lleverage’s ideal buyer. Named manufacturer, a hard accuracy stat, and a massive variant count make this the most credible proof in the set.
See Lleverage’s full live-ad board on AdRoast. Every creative scored against their ICP, with the exact fix for each.
Learn the method behind these scores: the AdRoast guides cover how to audit your ads against your ICP and why clicks do not turn into pipeline.