How much time should I budget?

About 3 hours total, a working session and a review call. We do the heavy lifting.

What if I only want the roadmap, not the build?

That's the Campaign Repositioning Sprint. Ship it yourself, or upgrade to Done-For-You later.

Do you interview my customers?

Optional. We can mine your call recordings, reviews, and won/lost notes instead.

B2B teams spending $20K+/mo on ads whose demos aren't converting.

Book a 30-minute call. We'll tell you straight if it's a fit.

Where Lightcast's ads lose the buyer

Lightcast is running 15 live ads on LinkedIn and Google. Their average fit to their own ideal buyer is 6 out of 10, and 10 ads need fixing. Each ad below is one of Lightcast’s real live creatives, read straight from the ad libraries.

Lightcast’s live ads, scored against their buyer

Rethink the role of skilled trades in education, scored 5/10 against Lightcast’s ideal buyer. Takes a real POV.
10 Step Framework for Skills Transformation, scored 6/10 against Lightcast’s ideal buyer. Named framework and broad scope signal real asset value, but no teaser finding or preview of what the 10 steps are.
Show students where skilled trades can lead, scored 5/10 against Lightcast’s ideal buyer. Empathetic framing for higher ed but no data point or specific outcome surfaces in the visible copy.
Rethink what skilled trade careers can offer, scored 6/10 against Lightcast’s ideal buyer. Promises wage and career data challenging outdated perceptions, a specific and credible hook for higher ed, but data is not shown in the ad.
Don't Let Skill Disruption Derail Your Workforce. Get The Free Report Today!, scored 8/10 against Lightcast’s ideal buyer. Specific stat ('over 30% of its skills change in just three years') and clear 'DOWNLOAD the REPORT' CTA make this the strongest lead magnet in the set.
Standardize Your Skills Data, scored 5/10 against Lightcast’s ideal buyer. Pain point is real and ICP-relevant but the ad offers no proof, no outcome, and no clear CTA or next step.
Don't Let Skill Disruption Derail Your Workforce. Get The Report Today!, scored 7/10 against Lightcast’s ideal buyer. Strong stat hook and named report, but CTA is generic and asset preview stops at the cover.
Where should your region focus its workforce strategy?, scored 6/10 against Lightcast’s ideal buyer. Good role signal and real pain.
Protect your region’s future workforce capacity, scored 6/10 against Lightcast’s ideal buyer. Specific stat anchors the pain well, but the offer.
Turn workforce demand into student opportunity, scored 5/10 against Lightcast’s ideal buyer. Relevant framing for higher ed.
Build talent where your region needs it most, scored 5/10 against Lightcast’s ideal buyer. Correct audience and pain but body cuts off before any data or next step, leaving the offer invisible.
A useful AI answer needs more than a confident tone. It needs current data, cons, scored 7/10 against Lightcast’s ideal buyer. Sharp POV on AI data quality lands well for the ICP, but the MCP concept needs more context for non-technical buyers.
Free Program Assessment, scored 7/10 against Lightcast’s ideal buyer. Strong role-specific hook and free offer lower friction, but '72% unprepared' stat is student-facing and slightly misaligns with the institutional buyer.
Are your programs aligned to the trades employers need most?, scored 7/10 against Lightcast’s ideal buyer. Sharp segment hook for higher-ed.
Build the workforce beneath your AI strategy, scored 5/10 against Lightcast’s ideal buyer. Broad AI-workforce hook lacks specificity, proof, or a concrete offer to earn a click.

See Lightcast’s full live-ad board on AdRoast. Every creative scored against their ICP, with the exact fix for each.

Learn the method behind these scores: the AdRoast guides cover how to audit your ads against your ICP and why clicks do not turn into pipeline.