Where Light's ads lose the buyer

Light is running 3 live ads on LinkedIn and Google. Their average fit to their own ideal buyer is 7.7 out of 10, and 0 ads need fixing. Each ad below is one of Light’s real live creatives, read straight from the ad libraries.

Light’s live ads, scored against their buyer

• AI Accounting Agents Built In - The AI-First Finance Platform, scored 8/10 against Light’s ideal buyer. Multi-entity pain and spreadsheet-layer framing land squarely on the ICP trigger, SOX-Ready adds credibility.
• Campfire Alternative - AI Across All Finance - Light, scored 7/10 against Light’s ideal buyer. Named CFO proof and native AP/AR/cards pitch hits the Frankenstack pain, but comparison framing limits reach to Campfire-aware buyers.
• See the Comparison - No US Entity Required - Comparing Spend…, scored 8/10 against Light’s ideal buyer. Month-end reconciliation pain and multi-entity ledger framing mirror the ICP trigger precisely, with strong compliance proof.

See Light’s full live-ad board on AdRoast. Every creative scored against their ICP, with the exact fix for each.

Learn the method behind these scores: the AdRoast guides cover how to audit your ads against your ICP and why clicks do not turn into pipeline.